Google December 2025 Core Update Has Finished Rolling Out
Google's December 2025 core update is now done rolling out, it took 18 days and 2 hours to complete. The core update started on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET...
Latest Articles
The Industry Mourns The Loss Of Andy Drinkwater - Experience & Friendly SEO
I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.
Daily Search Forum Recap: December 29, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google questions the need for ccTLDs for all websites that go international. Google's John Mueller calls some SEO content...
Search Video Recaps
Google's John Mueller Quotes Some SEO Content - Digital Mulch
Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch." He wrote, "And let’s be honest—most of that SEO content is just digital mulch. (...) If your blog exists solely to rank, it’s living on borrowed time."
Microsoft Advertising Adds Custom Columns For Advanced Reporting
Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by conversion action metric.
Google AI Overviews Tests Speaker Play Button In US
Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US.
Archives
Google Chrome Tests Replacing Gemini Button With Browse With AI Button
Dec 29, 2025Google Questions Need For ccTLDs For Some International Websites
Dec 29, 2025Daily Search Forum Recap: December 26, 2025
Dec 26, 2025Search News Buzz Video Recap: Google Core Update Status, News Publishers Traffic Distribution, Ads In AI Overviews Expand, ChatGPT Ads & Christmas
Dec 26, 2025ChatGPT Ads May Prioritize Sponsored Content In AI Responses
Dec 26, 2025Google: #1 Google Ads Launches Of 2025
Dec 26, 2025Google Continues Centering Search Results Test
Dec 26, 2025Google: Pick A Reasonable Site Name To Rank For In Search
Dec 26, 2025Microsoft Advertiser: Exact Match Trumps Ad Rank On AI Surfaces & More
Dec 26, 2025Picture of the Day
