Google Search Ranking Volatility Gets Heated Again February 10th
I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike, and some of the third-party tracking tools are showing volatility.
Latest Articles
Daily Search Forum Recap: February 10, 2026
Here is a recap of what happened in the search forums today...
Google Ads Performance Max A/B Experiments In The Wild
A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up these A/B tests in a controlled environment.
Search Video Recaps
Grokipedia Seeing Decline In Google Search Visibility
There are some reports coming out that Grokipedia, the AI-based Wikipedia, is now showing a decline in search visibility in both Google and even ChatGPT. This comes after both an indexing and ranking surge in Google Search.
OpenAI ChatGPT Ads Go Live With User Ad Controls
OpenAI has officially launched ads in ChatGPT yesterday. The company announced, "Today, we’re beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education tiers will not have ads."
Google AI Mode Tests Citation Icons At Bottom Of Answers
Google appears to be testing showing the citation favicon site icons at the bottom of the answer in AI Mode. This is in addition to where it normally shows those icons, at the top right of the card stack, on the side of the answer response.
Archives
Bing Tests Dynamic Results Count Under Search Box
Feb 10, 2026Daily Search Forum Recap: February 9, 2026
Feb 9, 2026Google On If A Younger Web Site Can Beat An Older Website In Search
Feb 9, 2026Google AI Overviews Tests Contextual Overlay Link Cards
Feb 9, 2026Google Preferred Sources Deeplink Button Is Broken
Feb 9, 2026Google Ads API Developer Token Access Applications Delayed
Feb 9, 2026Reddit On Google & ChatGPT AI Responses Citations & Lack Of Links
Feb 9, 2026Daily Search Forum Recap: February 6, 2026
Feb 6, 2026Search News Buzz Video Recap: Google Discover Core Update, Listicles Hit, Google Ads, ChatGPT Ads Ready & Microsoft Publisher Content Marketplace
Feb 6, 2026Picture of the Day
