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Google Search Engine Optimization

Google Won't Use Sitemap Files If Its Not Convinced Of New/Important Content

Google Won't Use Sitemap Files If Its Not Convinced Of New/Important Content

Google's John Mueller said that if Google is not convinced that there are new and important content to index on your site, then it won't use the sitemap file on your site. Just because you have a sitemap file, it does not mean Google will index all the pages in that file.

Feb 23, 2026 - 7:51 am
Google

Google: A Spike In Impressions Doesn't Cause Problems For Search

Google: A Spike In Impressions Doesn't Cause Problems For Search

Google's John Mueller said a spike/increase in impressions within Google Search Console does not cause any specific problems within Google Search. There are a number of posts where some users are seeing a surge in impressions within Google Search Console but clicks and traffic have not changed.

Feb 23, 2026 - 7:41 am

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Bing Search

Bing Tests New UI For AI Responses With New Links & References

Bing Tests New UI For AI Responses With New Links & References

Microsoft is testing a new user interface for the Bing Copilot AI responses. The new interface shows these link and references cards both inline and on the right.

Feb 23, 2026 - 7:31 am
Google Maps

Google Business Knowledge Panels With AI Generated Services

Google Business Knowledge Panels With AI Generated Services

We've seen Google use AI for local panel descriptions, menus and more. But now Google is also using AI to generate a list of services a local business offers.

Feb 23, 2026 - 7:21 am
Google Maps

Google Email: Fake Or Incentivised Reviews Found On Your Business Profile

Google Email: Fake Or Incentivised Reviews Found On Your Business Profile

Google is now (past few weeks?) sending out emails when it detects fake or incentivised reviews on your Google Business Profile. Google also says it has removed the fake or incentivised reviews that were identified.

Feb 23, 2026 - 7:11 am