Google December 2025 Core Update Intense Impact Early
Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.
Latest Articles
Google Search Console Page Indexing Report Now Up To Date
After almost a month delay with the page indexing report within Google Search Console, the report is now back to its normal timeframe. This morning it was reading that the last updated date was November 21st. Now, it is reading December 14th, which is a normal delay for this report.
Daily Search Forum Recap: December 17, 2025
Here is a recap of what happened in the search forums today...
Search Video Recaps
Google Discover Tailor Your Feed With Natural Language
Google Discover is testing and maybe rolling out an option to "Tailor your feed." This allows you to tailor the feed with "Say in your own words what you want to see," and Google will try to figure it out.
Google Business Profiles Review Appeals Are Delayed Before Holidays
If you submitted a review appeal within Google Business Profiles it will likely take longer than normal to hear back. Google's review appeals are delayed and Google cannot provide a specific response timeframe for pending cases.
Google Tests Very Long Expandable AI-Generated Search Result Snippets
Google is testing extremely long and expandable search result snippet descriptions in the search results. These are also AI-generated snippets, which we've seen before, but not this long. This goes on for eight lines of text.
Archives
Google Clarifies Business Owner Review Replies Expectations
Dec 17, 2025Microsoft Tests Search With An Image & Make An Image In Bing Search Bar
Dec 17, 2025Daily Search Forum Recap: December 16, 2025
Dec 16, 2025Google: Optimization For AI Search Is The Same As For Traditional Search
Dec 16, 2025Google Warns: Don't Use NoIndex Tags In Pages That Use JavaScript
Dec 16, 2025Google Ads Exact Match Can Not Show Ads In AI Overviews
Dec 16, 2025Google Search Console Average Position Dropping Back Down
Dec 16, 2025Google Search Console Performance Reports Finally Caught Up
Dec 16, 2025Google Rolling Out Read More Links Search Result Snippets
Dec 16, 2025Picture of the Day
