Google Search Ranking Volatility Gets Heated Again February 10th
I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike, and some of the third-party tracking tools are showing volatility.
Latest Articles
Google AI Mode Launches UCP-Powered Checkout
Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.
Google AdSense Adds New Triggers For Vignette Ads
Google AdSense has added additional triggers for vignette ads. There are now a total of six triggers, three old ones and three new ones. These new triggers took effect on February 9, 2026.
Search Video Recaps
Google Ads New AI Mode Shopping Ad & Veo 3 Is In Asset Studio
Google announced a new ad unit for AI Mode for shopping ads which promotes retailers. Google also launched Veo 3 support in Google Ads Asset Studio. Plus Vidhya Srinivasan, VP/GM of Ads & Commerce at Google, published her annual letter to the industry on the Google blog.
Google Releases Early Preview Of WebMCP
The Google Chrome team announced its early preview of WebMCP, "a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased speed, reliability, and precision," André Cipriani Bandarra from Google wrote.
Daily Search Forum Recap: February 11, 2026
Here is a recap of what happened in the search forums today...
Archives
Bing Webmaster Tools Rolls Out AI Performance Report (With New Design)
Feb 11, 2026Would You Give Google Your ID Numbers To Remove Results About You
Feb 11, 2026Google Clarifies Google's Crawler File Size Limits Doc Again
Feb 11, 2026Google Sign In To Customize Top Stories - Preferred Sources
Feb 11, 2026Google Business Short Names Being Removed From Business Profiles
Feb 11, 2026Daily Search Forum Recap: February 10, 2026
Feb 10, 2026Google Ads Performance Max A/B Experiments In The Wild
Feb 10, 2026Grokipedia Seeing Decline In Google Search Visibility
Feb 10, 2026OpenAI ChatGPT Ads Go Live With User Ad Controls
Feb 10, 2026Picture of the Day
