Google Search Ranking Volatility Spiked - May 12 & 13
Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and volatility over the past 24-hours. Some of the tools are already picking up on it but the SEO community is noticing some big movement starting on Monday, May 12th and into today, Tuesday, May 13th.
Latest Articles
Daily Search Forum Recap: May 13, 2025
Here is a recap of what happened in the search forums today...
Google Updated Its Super G Logo In The iOS App
Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I am not sure if this is going to be the new logo going forward of this is a temporary change for an event, maybe like I/O.
Search Video Recaps
Google: Stop Using Different URLs For Same Image
Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don't upload the same image under different URL/file names to your site, even if you embed that image on different pages on your site.
Google Navboost Is Not A Machine Learning System & More DOJ Leaks
We've only covered the Department of Justice vs Google documents here and there but here are some documents that may be of interest to the community here. Google said Navboost is not a machine learning system, instead it is more of a big table. And there are more documents including one on hand crafting signals and another on a debugging interface.
18 Year Google Search Engineer Rants On DOJ's Anti-Trust Case
Ryan Moulton, a Google Search engineer who worked on Google's search rankings algorithms for over 18 years now, went to X to call out some of what the courts are saying as not true. He went on to say, "This is now the second time I've seen my work cited prominently in a major lawsuit against Google, and I have to say, it has not given me a lot of faith in the court process around issues like this."
Archives
Google: Hreflang Doesn't Guarantee Indexing
May 13, 2025Daily Search Forum Recap: May 12, 2025
May 12, 2025Google Tests AI Mode Button On Google Search Box
May 12, 2025Google Tests AI Overviews In Turkey, Sweden, Netherlands & More Prior To I/O
May 12, 2025Rare Google Ads Reporting Bug Led To Over Reported Click-Through Rates
May 12, 2025Google Tests Recipes With Interactive AI Overviews
May 12, 2025Google Search Discussions Beta May One Day Replace Reddit Results
May 12, 2025Daily Search Forum Recap: May 9, 2025
May 9, 2025Search News Buzz Video Recap: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max
May 9, 2025Picture of the Day
