Search News Buzz Video Recap: Google Search Updates, Google MUM, Page Experience Desktop & I/O News

May 21, 2021 - 8:22 am 0 by

I was offline for two days this week but it was an insanely busy week with two unconfirmed Google algorithm updates. Google announced a ton of things at Google I/O including MUM, multitask unified model, basically a huge improvement to BERT. It isn’t live yet, but when it goes live, Google will let us know. Google also announced that the Page Experience Update will come to desktop pages, just not when it initially goes live. 60% of SEOs did do work to improve core web vitals metrics, by the way. Google launched new key moment video structured data; clip markup and seek markup. Google said you do not need to pass all three web vital metrics for the ranking boost. Google said half of the URLs they crawl are done over HTTP/2. Google Maps will tailor the map results for your and based on time of day. Google is testing displaying video results on the right side bar of the search results page. Google announced some commerce features at I/O including the Shopping Graph, Shopify integration, Google Lens in Google Photos and more. Google is testing vertical shopping ads on mobile. Google Ads has a bunch of new smart bidding features and also launched new app campaign tools and features around deep linking. Oh and if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Loud Interactive, a Chicago-based SEO firm led by Brent D. Payne.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Google Ads

Google Tests New Call & Location Extension Ad Format

Jun 14, 2024 - 7:21 am
Previous Story: Google Will Announce When MUM Is Added To Google Search