Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says there is no such thing as perfect SEO. Google explains why spam reports don't lead to immediate penalization. Google Ads is testing a new advertiser identity verified label. Google is testing new designs for medical/health search results. Google image shopping results can sparkle. GA4 added new AdSense integration features.
Search Engine Roundtable Stories:
- Google: No SEO Is Perfect
Google's John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said, "in fact no SEO is perfect." - Why Google Seems To Not Penalize Sites After Paid Backlink Reports
A common question I hear from new SEOs is why Google is not taking action against the spam I reported to them. A competitor or site is ranking well because it paid for backlinks or is spamming Google in one way or another, why does that site still rank days, weeks or months after I submitted a spam report? - Google Search Tests New Health / Medical Design
Google is testing a new design and layout for its medical and health-related results in the mobile search results. The new design looks like some other user interface tests we've seen in the past, where it is a more boxed-in colorful layout. - Google Image Shopping Search Results Sparkle Animation
With all the Google Shopping try on features, it looks like Google is rolling out a sparkle animation feature for the Google Image shopping search results. It shows you the product itself, symbolizing you can maybe swap out the virtual model with someone else. - Google Analytics 4 Subproperties Now Integrates With AdSense
Google announced additional integration support between Google Analytics 4 and AdSense. Google originally added integration in June 2023 between GA4 and AdSense but now "if you're using GA4 subproperties or roll-up properties, you can establish links between those properties and AdSense accounts independently from the source properties," Google said. - Google Santa's Helpers
Here is a photo from the Google office in Dublin of Googlers, I think, dressed up as Santa's little helpers. This was shared on Instagram and I thought you'd like to see it.
Other Great Search Threads:
- That's both a possible search for your publication and a search for three generic words. You're ranking in the top results, so it is finding you. Finds you even more from what I see for a simple [tennis wor, Google SearchLiaison on X
- Enjoy! 🇯🇵🇰🇷 http://bard.google.com/updates, Jack Krawczyk on X
- Good day, UK - Bard is now powered by Gemini Pro in English for you. Enjoy!, Jack Krawczyk on X
- Which 2023 Google update affected your sites the most?, BlackHatWorld
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
- Why Google's Larry Page, Sergey Brin 'escaped all scrutiny' during landmark antitrust trials, NY Post
- Google founder Larry Page to marry, Reuters
- Google to Pay $700 Million in Play Store Settlement, Wall Street Journal
- Reaffirming choice and openness on Android and Google Play, Google Blog
Links & Content Marketing
- Connected Content Strategy, Forbes
- Content Creator vs Influencer: What’s the Difference?, Foundr
- How To Ditch the Rocks in Your Content Stocking, Content Marketing Institute
Local & Maps
- Branding vs. Paid Search, Location History, Judge vs. Jury, Near Media
- Google Maps pushes updates to enhance user experience in India, TechCrunch
Mobile & Voice
- How to turn off TalkBack on Android, Android Authority
- iOS 17.2: How to Access and Write Health Data With Siri, MacRumors
SEO
- 10 Enterprise SEO Trends & How to Leverage Them in 2024, Measure Minds Group
- 2024 SEO and Content Trends: Top Predictions from 27 Industry Experts, Moz
- 7 SEO Insights to Optimize Your Content Strategy in 2024, Semrush
- Breaking down SEO authority, DAC
- How a Less Than a Year Old Company Ranks for 200,000 Keywords, The Edward Show
- Researchers Discover How To SEO For AI Search, Search Engine Journal
- What's in store for news on Google in 2024? Experts weigh in, SEO For Journalism
- Helping You Stay Ahead of Changes in AI and Search in 2024, BrightEdge
- Inside the First 'SEO Heist' of the AI Era, Business Insider
- User Signals as a Ranking Factor & US vs. Google, Moz
- What Is Schema Markup & How to Implement It, Semrush
PPC
- A new way to buy reservation ads in Google Ads, Google Ads Help
Search Features
- How to improve your privacy on Google Bard with this one simple setting, ZDNET
- Google launches Podcasts migration tool, clarifies shutdown timeline, Android Central
- Microsoft adds native Speedtest by Ookla support to Bing search to show internet speeds, Neowin
Other Search
- Microsoft is once again pissing off Edge users who prefer Google over Bing, Windows Central
- Yandex makes the YandexGPT API available for all users worldwide, Yandex
Feedback:
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