Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Check out the video this week, I go off on a rant about the Google rollout of the November 2021 core update and discuss the impact thus far. Google Search Console performance reports are a tad delayed and there is a user permission UI bug. Google Ads insights report added a bunch of new features and reporting. Bing sends out personalized emails when a site is no longer black listed from Bing Search. Google is testing the Google Lens button in the search bar on mobile. Bing has a cute animated snowman near the shopping tab by the search bar. You can opt out of Google Read Aloud's crawler and feature if you want. Google has named the Googlebot spider mascot - it's name is Crawley.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google November Core Update, Google Ads CPC Bug, SiteGround’s Googlebot Issue & Snowden on Google
What a week - Google actually launched a broad core update days before the big online holiday shopping season - the Google November 2021 core update is live and rolling out. I share my thoughts on the timing, the release, more on core updates and the impact thus far... - Google Ads Insights Report Gains Demand Forecasts, Consumer Interest, Audience Insights & More
Google announced a bunch of additions coming to the Google Ads Insights reporting. These include demand forecasts, consumer interest insights, audience insights, and change history insights and auction insights. Google said this is to help advertisers identify and act on trends. - Bing Shopping Tab Animated Snowman
How cute is this, Microsoft Bing Search is testing placing this animated snowman next to the Shopping tab under the search bar. I personally cannot replicate this but Frank Sandtmann, an SEO consultant based in Germany, can and sent this to me. - Microsoft Email Tells Site Owner Site No Longer Blocked In Bing Search
So we know Google has manual actions where a site can be impacted in terms of how it ranks in Google Search. Well, Microsoft Bing doesn't necessarily have manual actions but they do take action against some sites manually. Here is an email from Sunny, an SEO, where Microsoft said they removed a block on a site. - Google Tests Lens Button In Search Bar On Mobile Search
Google is testing adding the Google Lens button in the mobile search results bar. This camera icon, Google Lens logo, would trigger your camera to come up and you can then search by taking pictures. - Google Search Console User Permissions Bug & Some Performance Report Delays
Google has confirmed a bug with some users not seeing the users and permissions in Google Search Console. There are also complaints about the performance reports being a bit delayed, which has been ongoing for some time. - You Can Opt Out Of Google Read Aloud Via nopagereadaloud Meta Tag
Google added to its help docs an explanation on how to opt out of Google Read Aloud with a meta tag, although the meta tag is not new. Google also clarified in those help docs the crawling behavior of the user agent. - GoogleBot Spider Name: Crawley
A year ago, Google introduced a new Googlebot Mascot, which was a cute looking spider. But it had no name. Well, a year later, Myriam on Twitter spotted in the alt tag of the image on the blog post
Other Great Search Threads:
- Another thing I disagree with: google touting “15% of search queries every day are new searches we’ve never seen before” as a reason to switch to automation. For 90% of us, there aren’t new ways of searching for our products, Greg on Twitter
- Google > Mobile Interesting: I searched for "Samsung Galaxy S21 Ultra reviews" & when I clicked on a video on SERPs, I found "Related products" & "Related topics" mentioned right underneath the video. MUM at play??? Sending to @r, Saad AK on Twitter
- Has anyone noticed Q&A responses being chopped like below? Seeing this on mobile and desktop devices. Bug? @JoyanneHawkins @rustybrick #localseo https://t.co/50pGcrOVYP, Search Engine Expert Near Me on Twitter
- If we already know what the page is about, the emphasis won't add value. If the page covers multiple aspects, and emphasis makes the main aspects clearer, then that's reasonable for both bots & users., John Mueller on Twitter
- It's been one year of Google Search Central! Today, we're reflecting on what we've been up to since the site move, what worked and what didn't, and what's next for #SearchCentral2022 https://t.co/SXwTlQVfAW https://, Google Search Central on Twitter
- This is more of a business decision than an SEO one. If your business depends on something that's not panning out, it can be worthwhile to take action at some point (changing focus, moving on, cha, John Mueller on Twitter
Search Engine Land Stories:
- We’re turning off AMP pages at Search Engine Land
- SEO community feels blindsided by November core update as Google defends timing
- Amazon will stop accepting Visa payments in the UK starting in January
- Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page
- Twitter rolls back AMP support, no longer sends users to AMP pages
- Google logo schema markup now requires logos to look good on white backgrounds
Other Great Search Stories:
Analytics
- Applying LTV Models Across the Buyer Journey to Unlock ROI, DELVE
- Google Tag Manager JavaScript Variables Are Not So Scary, InfoTrust
- The Google Analytics-BigQuery Integration, InfoTrust
Industry & Business
- 3 Years After the Maven Uproar, Google Cozies to the Pentagon, Wired
- Google intensifies outreach amid progress on EU tech regulation, Lexology
- Google needs to defund misinformation., Slate
- U.S. states file updated antitrust complaint against Alphabet's Google, CNBC
Links & Content Marketing
- How Structured Data Empowers your Content Strategy: A Fireside Chat, Schema App
- How To Evaluate Site Quality For Link Building, Search Engine Journal
- Hot Take: Look Outside Your Team For Great Content Marketing, Content Marketing Institute
Local & Maps
- Find Food and Give Back - with Google, Google Blog
Mobile & Voice
- Apple Aims for Fully Autonomous Car, Bloomberg
- Best Google Home Easter eggs: 75 fun things to try with your Google Assistant, CNET
- Flat-edged Apple Watch design revealed in new filing, AppleInsider
- New Alexa Conversation Mode Skips Wake Word Repetition, Voicebot
SEO
- Shopify SEO: An Ultimate Guide (2021), botpresso
- Technical SEO: Foundations of Your Website's Organic Performance, Advanced Web Rankings
- What are Long-Tail Keywords? And How to Find Them, Conductor
- Extract Publish Dates Using Screaming Frog Custom Extraction, Decode Digital Market
- Get page level Core Web Vital data from competitors in Search Console -, Not Provided
- Google Core Update November 2021, SISTRIX
- How to Do Intent-driven International Keyword Research, Lazarina Stoy
PPC
- How to Combine Organic and Sponsored Content, PPC Hero
- New online search training courses on Learning Lab, Microsoft Advertising
- Optimize Your PPC Ads With Paid Social Media, Portent
- Unlocking trends for women and investing, Microsoft Advertising
- Why Are Reviews Important Online?, Go Fish Digital
Other Search
- A decade in deep learning, and what's next, Google Blog
- Chrome 97: WebTransport, New Array Static Methods and More, Chromium Blog
- Henry Kissinger and Eric Schmidt take on AI, The Economist
- Introducing DuckDuckGo App Tracking Protection for Android, DuckDuckGo
- Introducing TensorFlow Graph Neural Networks, The TensorFlow Blog
Feedback:
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