Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google local rankings seem off, it might be a bug with the Google Business Profiles performance reports. Google is testing zooming in on images within search results. Bing Search image box has explore more images. Bing is testing a delivery truck icon on some results. Bing is also testing a more button at the top of the local pack. And I posted the weekly SEO video recap.
Search Engine Roundtable Stories:
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Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks
This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google Search Console's performance report... -
Google Local & Business Profiles Drops June 25th - Reporting Glitch?
Starting around June 25, 2025, many are noticing huge declines in impressions and clicks from their local rankings in Google. This is from the Google Business Profiles performance reports and I think it is a data/reporting glitch, but who knows, maybe it was a ranking change? -
Google Tests Zoom Effect In On Images Within Search Results
Google is testing a zoom effect when you place your mouse cursor over the images in the search result snippets. Normally, these images do not move, but in this test, Google is using this zoom feature to give the results a bit more dimension. -
Bing Search Image Box Tests Explore Image & Visual Search Buttons
Microsoft is testing expanding its image search box within the Bing Search results to let you "explore" images in a deeper way. Part of this test brings you into Bing's visual search and also give you related topic and search queries and dive you into more details in Bing Image Search. -
Microsoft Bing Tests Delivery Truck Icon In Search Ads
Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery? -
Bing Local Pack With See More Button At Top
Microsoft is testing showing the "See more" button at the top of the Bing local pack, instead of the bottom of the local pack. I suspect this is a test and not a bug, but who knows. -
Google Austin Indoor Food Truck
Here is a food truck inside of the Google Austin office. You can see the menu was soy glazed tempeh taco and Gochujang pork taco. Do you have a food truck in your office?
Other Great Search Threads:
- Return policy information is provided above the Wikipedia summary details., Deepak Yadav on X
- We are keenly aware of the concerns and I’ve engaged on this topic many times in the years I’ve been here. Our aim is to strike the right balance between advertiser visibility with user privacy. The global digital privacy, AdsLiaison on X
- Response to creator questions about YPP policies (July 2025), Google YouTube Community
Search Engine Land Stories:
- Google Gemini is the most trusted LLM for PPC strategy
- Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO
- 4 PPC trends to monitor closely in the second half of 2025
- The new marketing war isn’t for clicks – it’s for memory
Other Great Search Stories:
Analytics
Industry & Business
- Condé Nast and Hearst strike Amazon AI licensing deals for Rufus, Digiday
- EU Rolls Out AI Code With Broad Copyright, Transparency Rules, Bloomberg
- Google Wins Restraining Order Extension in Semiconductor IP Suit, Bloomberg
- Turkey's competition board imposes $8.9 million fine to Google, Reuters
Links & Content Marketing
- Why nofollow links aren't worthless, despite what many SEOs still believe, Digitaloft
- PR Isn’t Dead. It’s Just Smarter, Koozai
Local & Maps
- Explore the world around you in 30 endangered languages with Google AI, Google Blog
- Google Business Profile Impressions Drop June 2025, GMBapi
- Google Maps for Android Auto Gets a Feature That Makes Perfect Sense, AutoEvolution
Mobile & Voice
- AI is turning Apple into a "loser", Axios
- Android Auto 14.8 kills Assistant mentions ahead of Gemini, 9to5Google
- New Gemini logo goes live on the web, 9to5Google
- Google finally solved one of the Gemini assistant's most frustrating problems, Android Police
SEO
- Google Panda and Site-Level Quality Score (QScore), Hobo
- How To Consistently Rank At The Top of Google AI Overviews For A Topic, Local SEO Guide
- SEO for small businesses, Search Off the Record
- SEO Myths Debunked: Social Shares Directly Impact Rankings!, Nikki Pilkington
- Statistical Significance in SEO Testing: Complete Guide, SEO Testing
- AI search challenges brands to rethink SEO and zero-click visibility, Digiday
- Mid-year SEO checkup: What’s working, what’s not?, Yoast
PPC
- 6 Sustainable Ad Strategies for Publishers with Monetize, Microsoft Advertising
- Can You Trust What AI Tells You About PPC? We Tested It!, WordStream
- Google Ads API v18 Sunset Reminder, Google Ads Developer Blog
- The Double-Edged Sword of Personal Branding in PPC, PPC Live
Search Features
- AI Is a Lousy Chef, Wired
- Dr. ChatGPT Will See You Now, Wired
- Is Google Search Getting Worse? You're Not Imagining Things!, NextPit
Other Search
- Is ChatGPT really killing Google? We dug into the numbers., Washington Post
- New cohort for Google for Startups AI Academy: American Infrastructure, Google Blog
Feedback:
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