Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We have record-breaking Google search ranking volatility going into October. Microsoft Advertising streamlined its ad interface and added some new features. Google is testing search instead for sections. Google said SEOs can help shape policies and decisions around AI. Google Ads is testing swipable images to map. Bing celebrated the 14th birthday of BingBot. And I am offline, this content was pre-written and scheduled.
Search Engine Roundtable Stories:
-
Record-Breaking Google Search Ranking Volatility Continues Into October
Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided... -
Microsoft Advertising New Ad Experience, Diagnostics & Performance Snapshot
Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot. -
Google Testing Search Instead For Section
Google is testing replacing the "People also search for" box with a "Search instead for" box. I think this is just a title change because the functionality looks equivalent to the previous version. -
Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots
Google's John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots. -
Google Ads With Images & Map Carousel
Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps. -
Happy 14th Birthday BingBot
Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, "Happy 14th Birthday, BingBot! You’ve been crawling... -
Google Atlanta Poolside View
Here is a photo, I guess of a hotel across the street from the Google offices in Atlanta. I think... So if you want to relax and go for a night swim, while checking your rankings, this might be a good place to do that. -
Programming Note: Rosh Hashanah 5785 - Happy & Healthy Jewish New Year
This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th.
Other Great Search Threads:
- Google feature snippet with small card image with view all button., Khushal Bherwani on X
- AdSense Earnings and Observations - October 2024, WebmasterWorld
- On October 15th, Search Central Live is coming to Türkiye! We'll be hosting our first Search Central Live event in Istanbul - if you want to join us for a great opportunity to talk all things Google Search, please apply for a seat at the link in the firs, Google Search Central on LinkedIn
- Reveal on how Google actually works - Using Your Chrome Browser as Phase 2 of Mobile-First Indexing: MASSIVE Implications for Google, SEO and privacy/monopoly cases around the world., Cindy Krum on X
Search Engine Land Stories:
- Is Google using Chrome for mobile-first indexing and user signals?
- Bing expands generative search experience and Deep Search
- Retailers: Google is becoming your new category page
Other Great Search Stories:
Industry & Business
Links & Content Marketing
- Influencer marketing is the most popular strategy on YouTube, eMarketer
- Your “Evergreen Content” Desperately Needs Routine Watering, Fertilization, and Pruning, Igniting Business
Local & Maps
- Google Maps location sharing is almost ready to become a built-in Android feature, Android Police
- How To Use Topographic Maps and Offline Navigation on iOS 18 iPadOS 18, and macOS 15, The Mac Observer
- Knowledge Graph vs. Knowledge Panel vs. Google Business Listing, Hill Web Creations
Mobile & Voice
- Google Gemini Live now available to all Android users — here’s how to get access, Tom's Guide
- Google Searches for Its Footing in Smart Glasses as Meta Gains Ground, The Information
- How to use ChatGPT Advanced Voice to replace Siri, Pocket Lint
- The Pixel Buds Pro 2 may have AI, but that’s hardly the best feature, SoundGuys
SEO
- Understanding Google Search Generative Experience, Koozai
- Using AI to Supercharge Your SEO Content Initiatives, BruceClay
PPC
- How to Do a Google Ads Audit in 6 Super-Simple Steps, WordStream
- Research Competitor Ads to Gain an Edge on Search, Display & Social, Semrush
Other Search
- Google adds a multi-functional quick insert key and new AI features to Chromebook Plus, TechCrunch
- Microsoft’s AI Boss Wants to Bring ‘Emotional Support’ to Windows and Office, Wired
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.
