Daily Search Forum Recap: May 19, 2021

May 19, 2021 - 4:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Announces Multitask Unified Model - MUM
    Google announced its next big change in how it understands queries and language on the web - they are calling it MUM - Multitask Unified Model. This is not live yet but Google wanted to share a bit about it. Google said this "new technology Google is exploring internally to better understand language & make it easier to get helpful responses to complex Search needs."
  • Google Video Key Moments Clip & Seek Markup
    Google's John Mueller announced at Google I/O yesterday that Google now supports (currently in BETA) two new schema markups for video content. The first is Clip markup that provides segments to Google and the second is Seek markup that enables Google to use machine learning to automatically set key moments.
  • Google Page Experience Update Coming To Desktop As Well
    Jeffrey Jose from Google announced that the Google Page Experience Update will eventually come to desktop pages, not just mobile pages. He announced this in his Google I/O presentation yesterday during his Preparing for page experience ranking session.
  • Google Partners Resources Hub Aim To Confuse?
    Greg Finn went on a great Twitter rant about how confusing parts of the Google Partners Resources Hub is even for the most savvy paid search specialists. Greg said "not going to lie, the new Google Partners Resources specifically the "about optimization score" is more confusing than anything that they've released to date."
  • Vertical Google Shopping Ads On Mobile
    Normally the Google Shopping Ads on mobile search are in a carousel where you scroll horizontally through the results. Dan Perach shared a screenshot with me on LinkedIn of this being tested in a vertical format as well.
  • Old Show Flower Pot At Google Office
    Here are some old shoes that were repurposed and used as a flower pot at the Google Dublin office. This is an old photo that I found on Instagram back in August 2017 but it is really cool and I wanted

Other Great Search Forum Threads:

Search Engine Land Stories:

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