Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There are complaints that you can use the Google remove outdated content tool to remove competitors' content, and I am not sure if it is true. Google's Danny Sullivan said dates are important for Google to know if something is newsworthy. Google has new hotel room stories, flight price guarantees and new discover options for travel. Google has a new Google Ads appeal warning. Google is testing overlaying the business profile listing directly in the web search results from the local pack.
Search Engine Roundtable Stories:
- Google Remove Outdated Content Tool Remove Competitor Pages?
Brandon Mercer, who works at Hearst Newspapers, posted in the Google Search Console help forums that people are using the "remove outdated content tool" from Google to remove competitor pages, and he said it works. Although Google's Danny Sullivan responded, he seems unconvinced that it does indeed work. - Evergreen Content Doesn't Rank As Well In Google When Topic Is In News
Google's Danny Sullivan responded to a complaint around why a well-researched and detailed piece of content around Gwyneth Paltrow was not ranking above the "the obvious spammy robo chat churners," as the publisher put it. The answer, having dates on fresh content is important for Google to understand the content is recent and recently updated. - Google Ads New Appeal Warning - Make Sure To Fix Your Violations Or Else...
Google Ads added a new notice or warning to the Google Ads appeal form, that says if you don't fix your policy violation prior to submitting the appeal, Google may limit how often you can make those appeals. - Google Tests Local Pack Click Overlay Of Business Profile Listing Within Search
Google is testing displaying a business profile listing in an overlay interface within the web search results instead of taking you into the Google Maps interface. So when you click on a business listing in the local pack, instead of it taking you into Google Maps to view more details on that business, Google is testing overlaying that business profile listing in the web search results. - Google Search Adds Hotel Room Story Format, Flight Price Guarantees & New Discover Tools
Google announced three new features for Google travel including a new story format for hotel bookings, price guarantees for some flights and new discover tools for locations. - Guuhgl SEO Card Game
Here is a photo of an SEO card game created by Johan Hulsen and shared by Martin Splitt from SMX Munich. It looks like there are some quotes from SEO and Googler personalities on these cards.
Other Great Search Threads:
- Great question. That's clearly a bug on Google's end that needs to be addressed IMO. They all show up as https://t.co/UO5xUeqcL3 as the site name. @JohnMu @okaylizzi you should look at websites with .uk.com. All, Glenn Gabe on Twitter
- Funny you bring this up today. Was having a convo with some others this morning who are having similar issues with site names: https://t.co/EdhobVWDyb @johnmu I think the site name system might need a t, Glenn Gabe on Twitter
- "While E-E-A-T itself isn't a specific ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful.", Google SearchLiaison on Twitter
- All of relative, hostname-relative, protocol-relative, & absolute URLs in links are fine., John Mueller on Twitter
- Google testing Movies Like - x carousel on mobile serp. This carousal suggest similar genre, Khushal Bherwani on Twitter
- I'm thrilled to share another project we've worked on for months: Ads Policy visuals! These images conceptualize & contextualize policies for @GoogleAds advertisers. Understanding policy can be tricky & these visuals might, Aurora Morales on Twitter
- AdSense Earnings and Observations - April 2023, WebmasterWorld
Search Engine Land Stories:
- Google Analytics 4 now lets you modify and create events using regular expressions
- Who’s verified? Who’s not? Who knows, it’s Twitter
- UK publishers sue Google for $4.2 billion in lost ad revenue
- Decoding the SEO success of LinkedIn collaborative articles
- How to create, optimize and promote an ebook
Other Great Search Stories:
Analytics
- 8 Tips to Avoid (other) and Cardinality Issues in GA4, Online Metrics
Industry & Business
- Google to save money on employee laptops, services and staplers, CNBC
- Washington state AG joins antitrust lawsuit targeting Google's ad business, GeekWire
Links & Content Marketing
- AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least), Moz
- Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden, Online Marketing Blog
- 14 Ecommerce Link Building Tactics that Work in 2023, Freddie Chatt
Local & Maps
- 7 Google Maps and Lens features to help you travel smarter, Google Blog
- Apple is Taking Their Maps More Seriously and Local Businesses Should, Too, Moz
Mobile & Voice
- ChatGPT’s Plugins May Be AI's 'iPhone Moment' and Threat To Google Search, Bloomberg
- Hey Siri, use this NUIT attack to disarm a smart-home system, The Register
PPC
- Professional Service Ads and other updates for April, Microsoft Advertising
SEO
- Affiliate marketing SEO 2.0: Best practices for publishers, WTFisSEO
- Event recap: Search Central Virtual Unconference en español 2023, Google Search Central Blog
- SEO for product pages: 16 tips for your ecommerce site, Freddie Chatt
Search Features
- How Sundar Pichai is thinking about AI, Casey Newton
Other Search
- Battle of the chatbots: how does GPT-4 stack up against Bard?, Financial Times (Sub)
- Tim Cook on Shaping the Future of Apple, GQ
- Plagiarism finder Turnitin adds AI detection amid popularity of ChatGPT, The Hill
Feedback:
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