Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads RSAs may now show a secondary headline in your sitelinks. Google Ads will stop showing ads on parked domains by default. Google may be testing sponsored people also consider results. Google hotel results has a new user interface test. Bing Copilot AI answers with tabbed carousels. And I posted my weekly video today.
Search Engine Roundtable Stories:
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Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More
We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where Google would remove an organic listing when it shows in the local pack... -
Google Response Search Ads (RSAs) Second Headline In Sitelinks & More
Google posted a new Google Ads update for Response search ads (RSAs) where up to two RSA headlines can serve in the space that previously only sitelinks were eligible for when Google's system predicted they would improve performance. -
Google Hotel Results Tests Book With Official Site Box
Google is testing a new box that highlights that you can book the hotel at the official site, the hotel's direct website. This does not look like a sponsored result, but just a way to highlight the official website of the hotel. -
Google Ads To Stop Placing Your Ads On Parked Domains By Default
Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains. -
Google Sponsored Ads For People Also Consider?
Last week, Shameem Adhikarath spotted a sponsored label on top of the "People also consider" box within the Google Search results. I figured it was a bug with ads not loading but then Shay Harel spotted the same thing a week later. Is this another bug or is this a new ad unit? -
Bing Copilot AI Answers Tabbed Carousel Card
Microsoft has this new style for some of the Bing Search Copilot answers. They can show a card or box that has a tabbed carousel where you can swipe through different sections of an article to get different categories of answers for the topic. -
Notebook: Product Management at Google
Here is swag Google gave to some of its internal Product Management staff. It is a notebook that says "Product Management at Google." I guess Googlers take notes with pen and paper?
Other Great Search Threads:
- Finance content goliath Nerdwallet just posted Q4 revenues of $183.8 million, up 37% year over year. This is in spite of average monthly traffic being down 20% to 19 million visitors. CEO Tim Chen made some interesting comments, Glen Allsopp on X
- Instagram posts ranking in the article section instead of the 'What People Are Saying' section., Sachin Patel on X
- Interesting. The first time I've seen a separate "free local listing" within a grid that isn't a link – just allows you to get directions to the store. Normally it would be grouped in with the online result below. Likely a bug/feed dis, SERP Alert on X
Search Engine Land Stories:
- Google gives Responsive Search Ads more flexibility
- Google AI Overviews more volatile than organic rankings: Report
- LinkedIn launches two tools to enhance marketing attribution
- How to restructure your website using personas: A guide for better results
- Google Posts gain AI-enhanced images feature
- 6 ways GPT Operator is changing PPC automation
Other Great Search Stories:
Analytics
- What Is Organic Shopping in GA4?, SEOTesting
- How to Analyze Behavioral Data for Search — Whiteboard Friday, Moz
- The Rundown: Google Chrome’s IP tracking updates, Digiday
Industry & Business
- Google close to picking sites in India for first retail stores outside US, sources say, Reuters
- Paris court suspends Google test limiting users’ news access, RSF calls for permanent ban, Search Engine World
- Google, Meta execs blast Europe over strict AI regulation, CNBC
Links & Content Marketing
- Are Reciprocal Links Bad For SEO? SEO Myths Debunked., Nikki Pilkington
- SEO Moves To Make (and Ditch) in 2025 [Video], Content Marketing Institute
Local & Maps
- EP 195: Unlocking Google Business Profile Secrets with Brad Wetherall, Near Media
- Apple to start sending teams equipped with portable imaging & LiDAR backpacks to refine its Maps services in India, Firstpost
- Google faces backlash over Donald Trump's Gulf of America order, The Hill
Mobile & Voice
- Apple's AI-Powered Siri Reportedly Faces Delays Amid Software Bugs, CNET
- Google Assistant headphones now require 'Read my notifications', 9to5Google
- Rumor Replay: iPhone 17 camera bar design, new Siri powers, more, 9to5Mac
SEO
- Evolution of Search Behavior, Advanced Web Ranking
- How Anthropic Drives 60K+ in Organic Traffic, Foundation Inc
- The Top Domains and Content for Spring Cleaning, SISTRIX
- 3 SEO tools you can build with ChatGPT & Colab, Wix SEO Hub
- Google's Having Another Wobble - Search Ranking Volatility On The Move Again, Nikki Pilkington
- Is Google Deliberately Making Search Results Worse?, Nikki Pilkington
- Non-obvious SEO advice for startups, Andy Vandervell
PPC
- Build a successful Home and Garden campaign with these spring shopping trends, Microsoft Advertising
- Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases, Wired
- How to Test Copy in Performance Max & Responsive Search Ads , PPC Live
- How advertisers are reacting to Google’s declining share of the search market, Digiday
Search Features
Other Search
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