Google: Keyword Rich Domains For Your Website Won't Help You Rank

Aug 27, 2021 - 7:31 am 5 by

Google Keyword Rich Domains

Google's John Mueller said on Twitter that it is not worth buying multiple keyword-rich domains for one website for SEO reasons. This is similar messaging Google has posted over the years but sometimes we see keyword rich domains ranking well and sometimes we don't. So sometimes we need Google to tell us, it is not a serious ranking factor.

The question was "Tell me it’s not worth buying multiple keyword-rich domains for one website?" John replied "IMO not for SEO reasons, but you might find them useful for things like ads."

Here are those tweets:

Here is some of our older, previous coverage of this topic:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Tests AI Generated Search Snippet Summaries

Sep 16, 2025 - 9:20 pm
Search Forum Recap

Daily Search Forum Recap: September 16, 2025

Sep 16, 2025 - 10:00 am
Google Search Engine Optimization

New (But Old) Google Search Console Achievements

Sep 16, 2025 - 7:51 am
Google Search Engine Optimization

What Is Google Question Fringe Score

Sep 16, 2025 - 7:41 am
Bing Ads

Bing Image Search With Ads Mixed Into The Organic Results

Sep 16, 2025 - 7:31 am
Bing Search

Bing Testing Sticky Search Bar Header

Sep 16, 2025 - 7:21 am
 
Previous Story: Google Local Pack Without Any Call To Action Buttons