Google: Keywords In Domain Aren't Needed For Ranking Well

Jun 6, 2014 - 8:25 am 45 by

popular domain namesGoogle's John Mueller posted a response in a Google Webmaster Help thread responding to someone asking if they need their keyword in their domain name.

In short, John said no, you can rank fine without having a keyword in your domain name. Heck, my company, RustyBrick, doesn't have our money keyword in our domain name. Not that I rank that well for our money keywords. :)

That being said, John Mueller said it isn't needed.

You don't need your keywords in your domain name. Websites without them in there rank just fine. Instead of focusing on that specific keyword, I'd recommend spending the time to make your site the absolute best of its kind.

This isn't new advice, he said something similar back in 2011 and we now have the Exact Match Domain Google filter, so be careful with that.

Forum discussion at Google Webmaster Help.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 20, 2024

Jun 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Warns On Using JavaScript For Structured Data

Jun 20, 2024 - 7:51 am

Most Google People Also Ask Responses Are Wikipedia

Jun 20, 2024 - 7:41 am
Google Maps

Google Map Pin Exploit Leads To Local Rankings Drop & Possible Suspension

Jun 20, 2024 - 7:31 am

Google Search Tests Latest Deals With Deals In Past 24 Hours

Jun 20, 2024 - 7:21 am

Google Search Tests Top-Quality Store and Shop Rating Labels Together

Jun 20, 2024 - 7:11 am
Previous Story: Google Car Search Discontinued