Google: Exact Match Domains Don't Get Magic Ranking Bonus

Jul 7, 2017 - 7:31 am 15 by

Google Emds

John Mueller of Google said on Twitter that if you have an exact match domain, aka EMD, it doesn't give you a magic ranking bonus in Google. John said "there's no magic EMD bonus."

Here are the tweets:

Google has said this before, in other words, keyword rich TLDs don't help either.

But you should be aware that there is an EMD penalty that you need to be on the look out for.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 3, 2025

Jul 3, 2025 - 10:00 am
Google Ads

New Google Ads AI Max Search Match Type

Jul 3, 2025 - 7:51 am
Google Ads

Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers

Jul 3, 2025 - 7:41 am
Google

Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Jul 3, 2025 - 7:31 am
Google

Report: Over 12% Of People Also Ask Results Are Google AI Overviews

Jul 3, 2025 - 7:21 am
Google Maps

Google Tests Local Panel Tab Buttons Under Main Search Bar

Jul 3, 2025 - 7:11 am
Previous Story: Bing Branded Rounders Bat