Google November Spam Update Rollout Completed After 8 Days

Nov 12, 2021 - 7:51 am 24 by
Filed Under Google Updates

Google November 2021 Spam Update

It took about eight days for Google to rollout the November spam update, it started to roll out on November 3rd. This update targeted content spam efforts that went against Google's webmaster guidelines. It seemed to have a more significant update than the previous spam updates.

Here is the Google announcement about the rollout and when it completed:

Google's Danny Sullivan said on Twitter that this spam update specifically targeted "content" that goes against the Google webmaster guidelines.

It seemed like this update had some legs in terms of it was felt more than recent previous spam updates. Some suggested that it tackled cloaked content spam of some forms but it was probably wider than that.

Here is what the tracking tools showed over the past week or so:

Mozcast showed high fluctuations here and there, espesially on the 3rd:

click for full size

Semrush had spikes throughout:

click for full size

SERPmetrics didn't show much in this date range:

click for full size

Accuranker showed numerous spikes throughout this time frame:

click for full size

RankRanger was relatively calm:

click for full size

Cognitive SEO showed a spike on the 3rd:

click for full size

Algoroo showed a blip on the 3rd and 11th:

click for full size

Advanced Web Rankings showed a big change on the 3rd:

click for full size

We've reported on many many unconfirmed updates since this confirmed update, but the last confirmed update was the link spam update that rolled out between July 26, 2021 and August 24th - which was four weeks long, when Google said it would take two weeks to roll out. Before that was the July 2021 core update, Spam part two update, Spam part one update, Page experience update, Predator update, June 2021 core update and products review update.

I did ask Danny yesterday morning if it was done, so he did reply:

I hope none of you saw huge declines with this update.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads To Bring Automatically Created Assets To Ad Level?

Jun 24, 2024 - 7:51 am

Google Perspectives Can Show Instagram Posts

Jun 24, 2024 - 7:41 am
Google Search Engine Optimization

Google Structured Data Carousel Guidance On How To Markup Multiple Items On Category Pages

Jun 24, 2024 - 7:31 am
Google Maps

Google Using AI Overviews On Business Profiles Local Listings

Jun 24, 2024 - 7:21 am
Google Search Engine Optimization

Google: When You Should Fix Pages 404 Status Codes

Jun 24, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Previous Story: Google Search No Results Found Fishing Game