Google Testing Lower Price Icon In Search Shopping Results

Mar 25, 2022 - 7:31 am 1 by

Google Ads Product Sale Price

Google is testing displaying a badge or icon or label that demonstrates if a product you are looking at is a low price or not. So if your product sells well below other products in that product category, Google might tell you with this new label.

Brian Freiesleben posted this on Twitter saying "If you beat Google's understanding of average retail price, you get this neat Lower price badge when using the product browse feature in the SERP (see second screenshot). I expect to see Google testing other placements in the future."

Here is his screenshot:

Google Shopping Lower Price Icon

We've seen Google post discounted price labels in search, probably powered by price drop enhancements but this is different.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Google Ads Tests New Ad Extension Icons