Google Testing Lower Price Icon In Search Shopping Results

Mar 25, 2022 - 7:31 am 1 by

Google Ads Product Sale Price

Google is testing displaying a badge or icon or label that demonstrates if a product you are looking at is a low price or not. So if your product sells well below other products in that product category, Google might tell you with this new label.

Brian Freiesleben posted this on Twitter saying "If you beat Google's understanding of average retail price, you get this neat Lower price badge when using the product browse feature in the SERP (see second screenshot). I expect to see Google testing other placements in the future."

Here is his screenshot:

Google Shopping Lower Price Icon

We've seen Google post discounted price labels in search, probably powered by price drop enhancements but this is different.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Google

Deposition: Google Used Search Signals & Data To Train Gemini AI Models

Apr 28, 2025 - 7:41 am
Bing Search

Bing Copilot Answer More Videos Section

Apr 28, 2025 - 7:31 am
Google

Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Apr 28, 2025 - 7:21 am

Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apr 28, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console API Data Stuck On April 22

Apr 28, 2025 - 5:56 am
Previous Story: Google Ads Tests New Ad Extension Icons