Google Testing Lower Price Icon In Search Shopping Results

Mar 25, 2022 - 7:31 am 1 by

Google Ads Product Sale Price

Google is testing displaying a badge or icon or label that demonstrates if a product you are looking at is a low price or not. So if your product sells well below other products in that product category, Google might tell you with this new label.

Brian Freiesleben posted this on Twitter saying "If you beat Google's understanding of average retail price, you get this neat Lower price badge when using the product browse feature in the SERP (see second screenshot). I expect to see Google testing other placements in the future."

Here is his screenshot:

Google Shopping Lower Price Icon

We've seen Google post discounted price labels in search, probably powered by price drop enhancements but this is different.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Search Using Gemini 3.8 Flash In AI Mode

Sep 2, 2026 - 11:59 am
Legal Search Issues

Judge Rules Google Ad Tech Business Won't Be Broken Up

Sep 2, 2026 - 11:31 am
Search Forum Recap

Daily Search Forum Recap: September 2, 2026

Sep 2, 2026 - 10:00 am
Google

Google Trends Explore Page Adds Category Filtering

Sep 2, 2026 - 9:38 am
Google Search Engine Optimization

Google: The Disavow Tool Does Have Effects

Sep 2, 2026 - 7:51 am
Google Ads

Google Ads New Pre-Fill Asset Groups With Generated Assets

Sep 2, 2026 - 7:41 am
 
Previous Story: Google Ads Tests New Ad Extension Icons