Google Adds Price Drop Enhancement Documentation

Jan 25, 2021 - 7:31 am 3 by

Google Product Sale

Google has added updated its product structured data documentation document to include details around price drop enhancements. There is a new section named "price drop" that explains that Google "automatically calculates the price drop."

The new section reads:

Price drop: Help people understand the lowest price for your product. Based on the running historical average of your product's pricing, Google automatically calculates the price drop. The price drop appearance is available in English in the US, on both desktop and mobile.

To be eligible for the price drop appearance, add an Offer to your Product structured data. The price must be a specific price, not a range (for example, it can't be $50.99 to $99.99).

We've seen examples in the past of Google showing price drops before in search and even Google Discover. Here is an example from Brodie Clark of this in action.

click for full size

Forum discussion at Twitter.

Update, here are more screen shots:

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: Annoying Call To Action Overlays Can Hurt Your Google Rankings