Google Double Downs On Not Using Link Disavow Files In A Bigger Way

Mar 10, 2023 - 7:41 am 6 by

Doubling Down Gif

Not too long ago, John Mueller from Google blasted an agency for using a disavow file and now he is doubling down on that, adding on Twitter in response to disavow link services, saying, "Some people do things that they can bill, regardless of whether it's needed or makes sense."

Recently, Gary Illyes from Google reiterated his disavow advice saying at PubCon not to use it. He repeated that it hurts more than it helps for the most part.

John also added the other day on Twitter, "To be honest, anyone who does not know, should *not* use it. That's why the tool is not a part of the search console UI. That's why our messaging has been consistently to not use it unless you know there's an actual issue. To paraphrase: When in doubt, leave disavow out."

So stop using the link disavow tool unless you have a manual action.

Here are these new tweets:

Even with super bad links pointing to your site, don't disavow:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Google Search Translation Tests Adding Search For This On Google