Google: If You Don't Have A Manual Action, You Don't Need To Submit A Disavow

Nov 10, 2017 - 7:34 am 53 by
Filed Under Link Building

Google Disavow

There is a lot of rumbling going through the SEO community around a statement Gary Illyes of Google said while on stage at PubCon this week. Reports are saying he said "If you do not have a manual action then you do not need to submit a disavow." There are many accounts of him saying this from people in the audience.

In short, with Penguin 4.0 which devalues and no longer demotes - there is no algorithmic reason to use the disavow file. But for manual actions, where you can see a demotion for links, there may be a reason to use the disavow file.

This is literally a topic that was hot a year ago - I covered it in detail there.

So I guess now there are no other link algorithms that would benefit you if you use the disavow.

Gary has been downplaying the disavow file a lot recently and this is him doing that again.

There is a discussion around this going on at WebmasterWorld and other social networks.

Personally, I have never used the disavow file, ever.

Forum discussion at Twitter & WebmasterWorld.

 

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