Google is testing using different lightly colored backgrounds for the shopping ads carousel in mobile search. We saw Google testing lighter variations of this almost a year ago, some with gray shades and some with slightly colored shades. Now we are seeing Google test this with more bold colors.
This was spotted a couple of times by Khushal Bherwani who posted some videos and screenshots on Twitter - here is a GIF of it in action:
Here is a static image (click to enlarge the image):
Here is what we covered about a year ago:
Example 2:
— Saad AK (@SaadAlikhan1994) June 27, 2022
Sending to: @rustybrick SIR. pic.twitter.com/WwaBeFStCQ
Bing also tested colored sitelinks not terribly long ago.
I am not sure I like it, but hey, Google always be testing...
Here is another more subtle variation:
Liking the slight tweaks to shopping results in the SERP today. Subtle, but more appealing on the eye with the slight grey boxes! #ppcchat pic.twitter.com/nq2wfosiUY
— Search Engine Hubbub (@sehubbub) May 2, 2023
Forum discussion at Twitter.
