No, Google Doesn't Use Google Analytics 4 For Ranking Purposes

Dec 23, 2021 - 7:41 am 2 by

Google Analytics 4 Seo Rankings

Google's John Mueller posted a very necessary clarification that Google does not use Google Analytics 4 for ranking purposes. Just like Google said countless times it does not use Google Analytics in its ranking algorithm, so to with the new Google Analytics 4.

John said this on Twitter saying "we don't use GA4 in ranking."

The second part of his tweet was a bit of a joke...

Google said this in 2020, 2017, 2018, 2019 and 2020. Google said bounce rates are not good signals, in 2008 Google said it is a noisy signal and also in 2008 said click data is not used for rankings. This is a myth Google said but then you have people at Google misspeaking causing more confusion.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: SEO Holiday Gift: Waking Up To $80,000 In New Traffic This Week