Google: We Do Not Use Google Analytics For Indexing

Apr 30, 2020 - 7:19 am 2 by

Google Analytics Ranking

Google has said this many times, in many different ways, Google does not use Google Analytics for web search. John Mueller of Google said the other day on Twitter that Google does not use Google Analytics for indexing purposes.

John and other Googlers have said this, and more over the years. Google does not use Google Analytics data for indexing, ranking or even as a ranking signal.

Of course, many of you feel Google is not telling the truth when they say this but they have been consistent about this messaging since Google Analytics launched.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google On If A Younger Web Site Can Beat An Older Website In Search

Feb 9, 2026 - 7:51 am
Google

Google AI Overviews Tests Contextual Overlay Link Cards

Feb 9, 2026 - 7:41 am
Google

Google Preferred Sources Deeplink Button Is Broken

Feb 9, 2026 - 7:31 am
Google Ads

Google Ads API Developer Token Access Applications Delayed

Feb 9, 2026 - 7:21 am
Search Engine Optimization

Reddit On Google & ChatGPT AI Responses Citations & Lack Of Links

Feb 9, 2026 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: February 6, 2026

Feb 6, 2026 - 10:00 am
 
Previous Story: Google Tests Underlining Searches Related To