Google: CTR, Dwell Time & Other UX Signals Are Made Up Myths

Feb 8, 2019 - 7:55 am 40 by

Land of Make Believe

In that Reddit AMA with Gary Illyes, Gary said out right and clear that the theories around Google using UX and behavioral signals such as CTR and dwell time are "generally made up crap." He added "Search is much more simple than people think."

He also took a jab at Moz's founder, Rand Fishkin, who has often produced studies claiming Google uses these types of metrics for ranking. Gary Illyes wrote "Dwell time, CTR, whatever Fishkin's new theory is, those are generally made up crap."

I know most of you don't believe it but Gary, although very sarcastic, is a straight shooter and wouldn't out right say something like this if he didn't believe it to be true.

Google has said for over a decade that these metrics are not used by Google because they are easily spammable and very noisy. Google's messaging around this has been consistent and clear for well over a decade.

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google March 2024 Core Update Finished April 19th (A Week Ago)

Apr 26, 2024 - 4:40 pm
Search Forum Recap

Daily Search Forum Recap: April 26, 2024

Apr 26, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Apr 26, 2024 - 8:01 am
Google Search Engine Optimization

Google Publisher Center No Longer Allows Adding Publications

Apr 26, 2024 - 7:51 am
Google

Google Tests Placing The Snippet Date Next To URL

Apr 26, 2024 - 7:41 am
Google

Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers

Apr 26, 2024 - 7:31 am
Previous Story: Google Gary Illyes: RankBrain Is PR-Sexy Machine Learning