There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU. The thing is, ads in AI Mode, even in the US, is just a test, and is not fully live.
UPDATE: As I expected, this is not real, and Google told me "We have not disclosed any plans to bring ads in AI Mode to the EU." "We are still only testing ads in AI Mode in the US and have not shared any information related to a launch or plans outside the US," Google added. The rest of the story is unchanged but I figured this was not real.
This report comes from Frederik Boysen who posted about this on LinkedIn and wrote:
Google says very, very shortly ads in the EU will be in AI mode. Just presented at Google Access. Exciting!
This is a photo he took and posted but the slides say "Ads in Al Overviews: Available in the US, coming to select English markets by end of 2025."
Yes, ads are officially in and around AI Overviews - so this slide makes more sense that saying AI Mode?
So maybe this was misspeak, misunderstanding or maybe this is happening? I am not sure.
I spotted this via PPC News Feed.
Forum discussion at LinkedIn.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Simchas Torah.
