On Saturday, June 28th, it appears that another significant Google Search ranking update occurred, although Google has not confirmed it. There has been significant search ranking volatility and chatter within the SEO industry over the past 24 hours or so.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
The other day, I complained that Google told us we'd have more core updates, more often. Well, Google also said they would support more structured data, and Google did the complete opposite of that.
Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads. The company also suspended over 475,000 advertiser accounts over the year.
Google is testing showing the ability to search in AI Mode within the Chrome search bar on desktop and Android devices. This is obviously being tested both in the US and in India, where AI Mode is available.
Over the past couple of weeks, I've been hearing buzz that some think that Google Search Console will show the "query fan-out" queries in Google Search Console. It does not, Google Search Console at best will show you the query used by the searcher, not how Google AI is expanding the query with its query fan-out technique.