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Search Forum Recap

Daily Search Forum Recap: July 2, 2026

Daily Search Forum Recap: July 2, 2026

Here is a recap of what happened in the search forums today...

Jul 2, 2026 - 10:00 am
Google Ads

Google Ads Makes Changes To Bidding For Campaigns Limited By Budget

Google Ads Makes Changes To Bidding For Campaigns Limited By Budget

Google Ads, as we covered earlier, made changes to Target CPA & Target ROAS. But now, Google sent out an email about even more changes starting on August 17, 2026 around bidding for campaigns limited by budget. It seems like this bidding update will end up costing advertisers even more money.

Jul 2, 2026 - 7:58 am

Search Video Recaps

 
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Google Search Engine Optimization

July 2026 Google Webmaster Report

July 2026 Google Webmaster Report

Here is the monthly Google Webmaster report, where I summarize the major organic Google Search news and SEO topics from the past month. The big news was the Google June 2026 spam update, which took only two days to roll out and felt like it started earlier and was substantial.

Jul 2, 2026 - 7:51 am
Bing SEO

Bing Webmaster Tools Backfilled Data For AI Performance Reports On June 1st

Bing Webmaster Tools Backfilled Data For AI Performance Reports On June 1st

If you take a look at the Bing Webmaster Tools newish AI performance reports, you may see more data, impressions, etc showing up on and after June 1, 2026. Microsoft said this is just "regular data backfilling" and there are "no anomalies" (which I think is a dig at Google).

Jul 2, 2026 - 7:41 am

Google Search Volatility

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Google Ads

Google Ads Updates All Campaigns Drop Down

Google Ads Updates All Campaigns Drop Down

Google has reportedly updated the Google Ads "All Campaigns" drop-down selection box to be from the center of the screen to the top-left corner and added the full campaign hierarchy in an expandable view.

Jul 2, 2026 - 7:31 am
Google Search Engine Optimization

Google Sends Searchers To Site-Hosted AMP Pages Instead Of Cached Page

Google Sends Searchers To Site-Hosted AMP Pages Instead Of Cached Page

Google updated how it handles sending searchers to AMP pages within Google Search. Now Google will send searchers directly to publisher-hosted AMP pages instead of the cached pages displayed in an AMP viewer. Google said this was done because it "simplifies and reduces maintenance efforts for publishers who are creating AMP content."

Jul 2, 2026 - 7:21 am
Google Ads

You Can Now Unsubscribe From Google Ads Expert Book Call Emails

You Can Now Unsubscribe From Google Ads Expert Book Call Emails

Google has now added an unsubscribe option to those book a call with your Google Ads expert emails that you find in your inbox just way too often. This has been a complaint for a while, like since 2005 and we covered it many times, but in 2022, Google said it will do something about it. Well, in 2026, we now have an unsubscribe link.

Jul 2, 2026 - 7:16 am