Google Search Ranking Volatility Heats Up - Movember Update
Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I've been saying since the num=100 parameter change, it has been harder to validate those feelings, but based on the chatter I have been seeing in the SEO community and some of the third-party Google Search tracking tools, I think there was a Google update around November 7, 2025.
Latest Articles
Daily Search Forum Recap: November 7, 2025
Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More
Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities. Google AI Overviews continue to result in a drop in click-through rates...
Search Video Recaps
New Google Merchant Center Preferred Audience Targeting For Promotions
Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion.
Google Performance Max Gains Waze Ads & Channel Performance Reporting
Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads.
Google Finance Gets Live Audio, Instant Transcripts & AI Insights
Google has been adding AI features to Google Finance - like what can go wrong? Recently Google's Rose Yao announced Google Finance added live audio, instant transcripts and AI insights.
Archives
Google Merchant Center Adds Creative Content Section
Nov 7, 2025Google Discover Numerous Experiments Documented
Nov 7, 2025Daily Search Forum Recap: November 6, 2025
Nov 6, 2025Google Drops Support For More Structured Data Types & Search Features
Nov 6, 2025Google Search Tests Tinted Colored Background
Nov 6, 2025Google Ads Fake Info For Advertiser Verification Programs Disallowed
Nov 6, 2025Google Definitions Box Tests Swapping In AI Overviews
Nov 6, 2025Google Ads Editor Version 2.11 Is Now Available
Nov 6, 2025Gemini Coming To Google Maps For Directions, Traffic & Places
Nov 6, 2025Picture of the Day
