Google December 2025 Core Update Volatility On Saturday - December 20
As you all know, Google announced the Google December 2025 core update on Thursday afternoon, December 11th, we saw some significant volatility hit early on December 13th and then it seemed to cool a bit towards the middle of the week. Now, I am seeing signs of more intense volatility hit on Saturday, December 20th.
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Daily Search Forum Recap: December 22, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had big Google search ranking volatility over the weekend, likely from the end of the December core update...
Google Tests Learn More Links After Ad Text
Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its normal ad description and at the end, Google is testing adding "Learn more" with an arrow to the right, in blue anchor underlined text.
Search Video Recaps
Report: Google Deleting Local Reviews More Than Ever
GMBapi posted data that looks at tens of thousands of Google Business Profiles across multiple countries and showed that review deletions have increased significantly over the year, compared to previous periods.
Google Expands Ads In AI Overviews To More Countries But Not For Sensitive Verticals
Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, and US. Previously, it just said it was available in the US and "will expand to select English speaking countries soon."
Google Pushes Timeline For Gemini Replacing Assistant Into 2026
Anish Kattukaran, CPO at Google Home & Nest announced in the Google Gemini forums that Gemini will not be replacing Google Assistant by the end of 2025. He wrote, "We’re adjusting our previously announced timeline to make sure we deliver a seamless transition, and will continue our work to upgrade Assistant users to Gemini on mobile devices into 2026."
Archives
ChatGPT Gains Local Knowledge Panels
Dec 22, 2025Google Sued SerpApi Over Scraping Search Results
Dec 19, 2025Daily Search Forum Recap: December 19, 2025
Dec 19, 2025Search News Buzz Video Recap: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore
Dec 19, 2025Google Product Reviews Bug On Product Detail Pages
Dec 19, 2025Google Search Testing New Sports Features
Dec 19, 2025Google Ads Tests Video Assets From Merchant Center
Dec 19, 2025Google Business Profiles Verification Issue Support Form Updated
Dec 19, 2025Google JavaScript Doc Now Says Non-200 HTTP Status Code Might Not Be Rendered
Dec 19, 2025Picture of the Day
