Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.
Here is a recap of what happened in the search forums today...
In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its...
Google announced that Gemini can now respond to your local questions with local results in a "rich, visual format." Google will visually lay out the local results to include photos, ratings, and real-world info from Google Maps data.
Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue." And then Google's Ad Liaison, Ginny Marvin responded to those specific examples on why this happened and what Google is changing in the future with Google Ads AI Max.
Google Maps is updating its share buttons by removing the options to share on X and adding the options to share on Reddit and Facebook.