I probably should have covered this yesterday but I have been seeing more ranking volatility starting late on Monday, July 22nd, through yesterday, July 23rd and into today July 24th. This may be a continuation from what we saw last week or maybe something new - it is hard to tell.
Here is a recap of what happened in the search forums today...
This week, we covered yet again more Google Search ranking volatility. Microsoft is testing its new Bing generative search experience. Reddit blocked Bing and other search engines that won’t pay for its content...
Google pushed out a large update to Gemini (formerly known as Bard) and this update includes more links to both related content and also links to verify the content that Gemini is responding with.
OpenAI has announced SearchGPT, its AI search tool that looks and feels a lot like ChatGPT but gives you more sources and answers through links. OpenAI wrote, "We’re testing SearchGPT, a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sources."
Google's John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, "please don't use LLMs for SEO advice." "They learn from all the bad SEO information out there," he added.