Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to the publisher or creator, but it feels as if those efforts to drive clicks from AI search continue to fail.
Here is a recap of what happened in the search forums today...
Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping season.
Google has a new Google Ads beta format named automotive model feeds on search ads, also known as Vehicle Top Ads (Beta). This is a new search ad format designed specifically for vehicle manufacturers to showcase vehicles with rich visuals and key details in the search results.
Google is testing a redesigned search bar within the Google mobile app. The new search bar is now has the + sign in it, and instead of saying "Search," it says "Ask Google." The search bar is also white, as opposed to gray and is thinner and higher up on the page.
Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items, conversion features, and so much more.
Google Ads has updated the sexual content policies to "provide additional examples and clearer information to advertisers," the company wrote. The main section that was updated was the "Sexually suggestive elements and themes" section.
Bing is testing showing "Related searches based on your browsing" similar to how Google is/was showing this a few months ago. In Bing's test, this is below the Microsoft Ads in the search results.