Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in Google Search visibility with this latest core update.
Here is a recap of what happened in the search forums today...
Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are a complete horror. Google questioned the need for ccTLDs for international SEO...
For the past several years now, John Mueller of Google would come out with what he calls the "Mueller Report of SEO memes." Well, here is his 2025 edition of the Mueller Report of SEO memes. It is fun to scan through, so I'll just embed them all.
Google is testing a blue "Send" button in the search query box on its home page. When you type in your query, you can click "Send" to search Google for that query.
Google has been saying that 404 error codes are a normal part of the web, that 404s are not a low quality signal and that they don't use up your crawl budget. Now, John Mueller of Google explained why 404s don't matter for SEO.