Google Search Ranking Volatility Heats Up December 3rd & 4th
I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late yesterday. The SEO community started chattering about it over the past several hours and some of the tools are showing a spike in volatility with the Google search rankings.
Latest Articles
Daily Search Forum Recap: December 5, 2025
Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary
This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google’s home page search bar added a new upload feature to take you into AI Mode...
Search Video Recaps
Google API Doc Hints Service Areas Not A Local Ranking Factor
Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true.
Google Search Console Performance Report Tests AI Powered Configurator
Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor but for Search Console, plus this just builds reports and doesn't do actions - yet.
Google Search Console Average Impression Increased For Many
If you look at some of the profiles/sites in your Google Search Console performance reports, you may notice a significant increase in the average position being reported. This happened when Google removed the num=100 parameter and is likely due to scrapers not messing up your data.
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Dec 3, 2025Picture of the Day
