I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike, and some of the third-party tracking tools are showing volatility.
Here is a recap of what happened in the search forums today...
This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Google Search and ChatGPT...
Last November and December, Google announced a slew of new features for Google Search Console. But it seems like most of us still do not have access to those features.
Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across different campaigns in your Google Ads account.
Google's John Mueller said he still recommends you have visible anchor text for your links in order to "provide more context for search engines." Don't just use title elements in the link attribute; make sure the link has actual visible anchor text.