Entries from Search Engine Roundtable tagged with 'yahoo search ads'

A couple weeks ago we reported that more Google AdWords phishing email scams were being sent out. While those emails continue to be sent out, the same scam artists are sending out similar emails branded for Yahoo Search Marketing. Here...

Posted on June 17, 2008 7:23 AM

Yahoo, historically, has always been perceived as a company that took click fraud seriously. In fact, they launched the Traffic Quality Center in 2007 to make that statement. In addition, we have seen examples of Yahoo refunding money to advertisers...

Posted on June 12, 2008 7:47 AM

A WebmasterWorld thread reports a change to the Yahoo Search Marketing terms of service. The change basically says that Yahoo can add or edit your ads and you must pay for the clicks on those ads. Here it the legalize:...

Posted on June 4, 2008 9:48 AM

A WebmasterWorld thread has a copy of an email a Yahoo Product Submit advertiser received. The email basically says that Yahoo will be switching from a flat category price structure to a bidding marketplace type of structure, like we have...

Posted on May 6, 2008 8:22 AM

Last night, the big news was again Microsoft/Yahoo/Google business dealings. You can see all the headlines at Techmeme, including (1) Microsoft might start the hostile takeover today (tomorrow) and (2) Yahoo might announce they will continue to carry Google ads...

Posted on May 2, 2008 8:16 AM

Search Engine Watch Forums moderator, abbottsys, posted detailed feedback on Google Ads Being on Yahoo Search. The Search Engine Watch Forums thread has only one post but deserves a lot more participation, in my opinion. Normally, I would summarize, but...

Posted on April 24, 2008 8:15 AM

Yahoo's new minimum bids are now official live, and several advertisers have posted their new minimum bid increases at both WebmasterWorld and Search Engine Watch Forums. Each advertiser who noticed a change in their minimum bid said they noticed an...

Posted on April 18, 2008 7:35 AM

Yesterday I reported that Google stopped running the Yahoo ads test that they started a week earlier and then asked why. I asked why would they stop the test early? Well, the answer is that they did not. The individual...

Posted on April 18, 2008 7:28 AM

Yahoo told us they were testing Google ads on Yahoo Search for a two week period within the US market only. Again, a two-week period, so why am I receiving reports that the test is now complete, after just a...

Posted on April 17, 2008 7:25 AM

Yesterday I inaccurately reported that Yahoo's new minimum bid prices were live. That was wrong. What is live is the new user interface that shows one's minimum bid. In fact, I showed a screen shot of the location of where...

Posted on April 17, 2008 7:18 AM

Yahoo told us to prepare for a minimum bid change, where now quality and value will impact an advertisers minimum bid for a keyword buy. Those minimum bids have now gone into affect, according to a WebmasterWorld thread. We knew...

Posted on April 16, 2008 7:28 AM

There are a few early reports that some Google AdWords advertisers received what is called a Google Slap, basically a spike in their minimum CPCs due to Google's quality score. A WebmasterWorld thread has two confirmed reports over the weekend...

Posted on April 14, 2008 7:18 AM

A DigitalPoint Forums thread asks what is the keyword limit per campaign within the Yahoo Search Marketing ad marketplace? Based on the YSM help section, you can have up to 1,000 keywords per ad group and up to 20 ads....

Posted on January 25, 2008 7:57 AM

Last night I reported at Search Engine Land that Yahoo announced the Yahoo SIte Blocking feature we had a scoop on last month is coming to advertisers by mid-October. Yahoo Site Blocking will allow advertisers to define up to 250...

Posted on October 2, 2007 7:55 AM

There is early discussion at a WebmasterWorld thread with some frustrated Yahoo advertisers. Their frustration mostly stems from some of their imports into Yahoo Search Marketing. They say, the import feature doesn't always work. Here is how one advertiser described...

Posted on September 21, 2007 7:34 AM

Yahoo appears to be releasing a new search marketing feature that enables advertisers to block specific sites from displaying on both Sponsored Search and Content Match networks. Discovery at the Search Engine Watch Forums thread writes that the "Site Blocking"...

Posted on September 20, 2007 7:12 AM

Yahoo has now implemented that all search ads descriptions are 70 characters or less. We knew this was coming for some time now and now it is here. Yahoo has their official word on their YSM blog. YahooPete has posted...

Posted on June 21, 2007 6:49 AM

A short WebmasterWorld thread has some good nuggets on the level of traffic you should expect from a normal Yahoo! Search Marketing campaign relative to a Google AdWords campaign. WebmasterWorld member, WebFusion, posted his confusion over just under 3% of...

Posted on June 19, 2007 7:30 AM

It appears that Yahoo! is now bolding the domain name in the search ads on the page. For example, a search on ipods brings up dozens of ads, at the top and right side of the page. If you look...

Posted on June 1, 2007 7:30 AM