Yahoo Launches New Product Search Ads


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Yahoo announced yesterday the launch of new Yahoo Product Ads across mobile, tablet or desktop search and more.

Yahoo said, "the new Yahoo Product Ads offer a way for advertisers to reach consumers with both search and display ads to drive results and improve return on ad spend." What is new?

  • Superior targeting: Yahoo's industry-leading proprietary data and insights help marketers increase awareness with new users early in the sales funnel, drive incremental sales from recent visitors, and acquire new customers.
  • Expansive reach: Reach customers while they are consuming digital content on Yahoo or the thousands of other properties we reach, researching gifts on Yahoo Search or finding the perfect cocktail dress on Polyvore, and drive them to your site.
  • Engaging ads: From a single feed, marketers can create image rich, dynamic and relevant search and display ads to catch shoppers’ eyes and drive more traffic to their sites.

Yahoo Product Search Ads

There are some advertisers piloting components of Yahoo Product Ads already and liking it according to Yahoo.

The folks at WebmasterWorld are kind of mocking the blog post release because initially it was blocked due to the URL containing advertiser in it and Yahoo blocking that with their protocols.

Forum discussion at WebmasterWorld.

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