Yesterday I reported that Google stopped running the Yahoo ads test that they started a week earlier and then asked why. I asked why would they stop the test early?
Well, the answer is that they did not. The individual we are tracking to see if the Google ads are live or not on Yahoo, saw that they went down. But now he is reported at Search Engine Watch Forums that the ads are currently showing again.
So I was premature in reporting that Google stopped testing the ads. They have continued the test and outlooks are continuing to look positive for advertisers and Yahoo, with this test.
Forum discussion continued at Search Engine Watch Forums.