Confusion Over Yahoo's Paid Inclusion Program

Nov 10, 2008 - 7:47 am 1 by

A bunch of SEOs at DigitalPoint Forums are wondering why certain URLs listed in the Yahoo Search results are redirected through SEO company landing pages.

Some SEOs feel it is a weird for of paid ads within the free Yahoo search results. While others might feel it is a weird form of cloaking and redirection, and that the SEO company tracking these URLs are doing something wrong. This confusion is far from new. Let me show you what they see:

Yahoo Search Paid Inclusion

Notice the URL listed in the search results is for ServiceMagic.com, while the URL it is actually being linked to, is at FeedPoint.net.

Yea, that looks weird. But all it really is, is Yahoo's Paid Inclusion program at work. It is called Search Submit and it allows webmaster to submit URLs to Yahoo, for inclusion in the normal search results. It does not make one result rank higher or lower, it just helps ensure the page is indexed. Yahoo charges for this on the pay per click model.

So, don't be confused. This is "legit," but don't get me wrong, it is a hotly debated topic for the past five or more years.

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Google AdSense Filter To Take Less Than An Hour