Yesterday I inaccurately reported that Yahoo's new minimum bid prices were live. That was wrong. What is live is the new user interface that shows one's minimum bid. In fact, I showed a screen shot of the location of where Yahoo will show you your new minimum bid:
But, an official Yahoo representative, YahooPete, came to WebmasterWorld to notify us that only the user interface has changes and the new prices have not yet gone live. That honestly surprises me, because I was told the new prices were coming early this week and being Thursday, we are not late this week.
In any event, YahooPete clarified saying:
Since we're close to launching minimum bid changes, some advertisers may notice user interface changes. We expect the actual bid changes to go live soon.
I will keep watching the space and let you know as soon as I see an update.
Forum discussion at WebmasterWorld.