Yahoo Labeling Some Ads "Official Site"

Apr 11, 2011 • 8:59 am | comments (1) by twitter | Filed Under Yahoo Search Marketing - Yahoo Search Ads - PPC
 

Let me start off by saying I am not sure if this is new, in fact, I have a feeling it is not - so please let me know when this first came out.

If you search for teavana, staples, turbotax and so on, Yahoo will label the ads by the brand holder, with an "official site" label on the ad.

Here is a picture:

Yahoo Official Site

Keep in mind, Yahoo's search ads in the U.S. are powered by Bing, so this is something extra Yahoo is placing on the ads - above Bing.

Personally, I like this little touch.

Forum discussion at WebmasterWorld.

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