Possible Google AdWords Slap on April 12, 2008?

Apr 14, 2008 - 7:18 am 2 by
Filed Under Google Ads

There are a few early reports that some Google AdWords advertisers received what is called a Google Slap, basically a spike in their minimum CPCs due to Google's quality score.

A WebmasterWorld thread has two confirmed reports over the weekend that their cost-per-click (CPC) prices have skyrocketed overnight. Here are quotes of the two reports:

Well, I got around 8,000 keywords with a bid of $10.00 today, which most where on $0.15 and $0.30.

We had exactly the same problem! On Fri 11th we got slapped hard by Google. Our bids which were normally 5c-10c cpc with a great QS jumped to $10 for a min bid. This was on a site that had been doing extremely well for the past few months then with no warning Bam!~

This site had a similar set up to what you described: lots of campaigns all leading to different landing pages for different products.

Have tried several things to revamp the campaigns but nothing seems to be working.

The first report comes from a very senior member with 1,524 posts and a join date of January 2005 at WebmasterWorld. Now, this could have impacted just a few people, but it seems like it might be more widespread. We will see if the thread takes off today, being Monday and all.

Note, this week, likely today or tomorrow, Yahoo's is changing how they handle minimum bids. They too will be having a quality score factor that can impact one's minimum bids. Soon to be labelled the Yahoo Slap, I guess. I have more details on that, over here.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 16, 2024

Apr 16, 2024 - 4:00 pm
Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am
Google

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Previous Story: Yahoo Search April 2008 'Tax Day' Update