Entries from Search Engine Roundtable tagged with 'panama'

Advertiser Dreams May Come True: Yahoo May Boost Google Ads Again

Last night, the big news was again Microsoft/Yahoo/Google business dealings. You can see all the headlines at Techmeme, including (1) Microsoft might start the hostile takeover today (tomorrow) and (2) Yahoo might announce they will continue to carry Google ads...

Advertiser Feedback on Yahoo Displaying Google AdWords Ads

Search Engine Watch Forums moderator, abbottsys, posted detailed feedback on Google Ads Being on Yahoo Search. The Search Engine Watch Forums thread has only one post but deserves a lot more participation, in my opinion. Normally, I would summarize, but...

Yahoo Jacks Up Advertisers Minimum By 2-4X Overnight

Yahoo's new minimum bids are now official live, and several advertisers have posted their new minimum bid increases at both WebmasterWorld and Search Engine Watch Forums. Each advertiser who noticed a change in their minimum bid said they noticed an...

Yahoo Ad Test on Google Continues

Yesterday I reported that Google stopped running the Yahoo ads test that they started a week earlier and then asked why. I asked why would they stop the test early? Well, the answer is that they did not. The individual...

Yahoo Really Only Tests Google Ads For a Week?

Yahoo told us they were testing Google ads on Yahoo Search for a two week period within the US market only. Again, a two-week period, so why am I receiving reports that the test is now complete, after just a...

Correction: Yahoo's Minimum Bid Interface Live, Not The New Pricing

Yesterday I inaccurately reported that Yahoo's new minimum bid prices were live. That was wrong. What is live is the new user interface that shows one's minimum bid. In fact, I showed a screen shot of the location of where...

Yahoo's New Minimum Bids Now Live

Yahoo told us to prepare for a minimum bid change, where now quality and value will impact an advertisers minimum bid for a keyword buy. Those minimum bids have now gone into affect, according to a WebmasterWorld thread. We knew...

Possible Google AdWords Slap on April 12, 2008?

There are a few early reports that some Google AdWords advertisers received what is called a Google Slap, basically a spike in their minimum CPCs due to Google's quality score. A WebmasterWorld thread has two confirmed reports over the weekend...

Minimum Bids at Yahoo Search Marketing Now a Thing of the Past

I broke the news last night with my Search Engine Land post named Minimum Bids In Yahoo About To Change. In short, the Yahoo Search Marketing search network will no longer have a fixed minimum bid of $0.10. It now...

Yahoo Search Marketing Reporting Lagged

Reports are coming from DigitalPoint Forums that the reporting tools at Yahoo Search Marketing is a bit lagged. It appears that although the reports are typically updated with recent data every 15 minutes or so, that recently the reports are...

Yahoo Search Marketing Adds "Sign in Seal" Option To Login Page

There has been more and more reports of advertisers getting their AdWords and Yahoo Search Marketing accounts hijacked. One way of this happening is by submitting your username and password on a site that looks like it is run by...

Yahoo Search Marketing Max Keyword Limits

A DigitalPoint Forums thread asks what is the keyword limit per campaign within the Yahoo Search Marketing ad marketplace? Based on the YSM help section, you can have up to 1,000 keywords per ad group and up to 20 ads....

Optimizing Your Yahoo Search Marketing Campaigns After Panama Migration

There is a tip full Search Engine Watch Forums thread with things you can do to fine tune and optimize your new Yahoo Search Marketing campaign, after you preform the migration to Panama from a legacy Yahoo Overture account or...

Yahoo Launches Quality Score Search Ad Ranking Model in UK

Towards the end of May, Yahoo launched the new Panama Search Ad platform in the UK. Yahoo recently introduced the new ad ranking model that takes into account quality. Gabs posted at his blog an email he received from Yahoo...

New Accounts are Needed to Target Different Countries with Yahoo Search Marketing

A WebmasterWorld thread asks how can one who is based in the UK and has ads currently running in the UK with Yahoo Search Marketing also have ads for the US market? Yahoo has set up their pay per click...

Yahoo Adds New Features To Panama (Search Marketing Console)

The Yahoo Search Marketing Blog announced new features they added to the Panama (Yahoo Search Marketing) advertisers console. The largest feature is a method of moving or copying keywords from one ad group to another ad group. On the Ad...

What Type of Traffic Can You Expect from Yahoo Ads Compared to Google Ads

A short WebmasterWorld thread has some good nuggets on the level of traffic you should expect from a normal Yahoo! Search Marketing campaign relative to a Google AdWords campaign. WebmasterWorld member, WebFusion, posted his confusion over just under 3% of...

Yahoo! to Shorten Ad Descriptions to 70 Characters on June 20th

YahooPete, the official Yahoo! Search Marketing representative, has posted in the various forums a reminder that Yahoo! will be automatically shortening your descriptions to the 70-character limit on June 20th. If this sounds familiar, it should. Yahoo! has already prevented...

Yahoo Addresses Concerns Over New Search Ad Pricing Model

I had a chance this afternoon to speak to Yahoo! about my Concerns Over Yahoo!'s New Quality Based Pricing. In short, I rationalized that since Yahoo! is using an advertisers (in aggregate form) conversion rate to decrease the price they...

Concerns Over Yahoo!'s New Quality Based Pricing

The other night Yahoo! released a quality based bidding methodology to their ads. What that means, as I explained, is that Yahoo will give advertisers a discount on their bids based on several metrics, including how a publisher converts on...

Yahoo's New Quality Based Pricing Looks at Conversion Rates

Yesterday, I reported at Search Engine Land the launch of Quality-Based Pricing. In short, Yahoo will now begin to give advertisers a percentage discount, based on the ad's quality. What makes up the quality of the ad? Yahoo told me,...

Yahoo! Bolding Domain Names in Sponsored Results (Search Ads)

It appears that Yahoo! is now bolding the domain name in the search ads on the page. For example, a search on ipods brings up dozens of ads, at the top and right side of the page. If you look...

Panama Launches in Europe for Yahoo! Search Marketing Advertisers

Late last night, Yahoo's Panama release launched in Europe. We reported this was coming the other day, but now it is official. Gabs documented the email notification to UK advertisers: Yahoo! Europe today announces that its new sponsored search advertising...

Yahoo! Search Marketing Testing Panama Engine in the UK

A Search Engine Roundtable Forums thread reports that Yahoo! is testing our their Panama Search Marketing engine out in the United Kingdom. I was at the launch of Panama in the US on October 17, 2006. Yahoo! planned to roll...

Since Yahoo! Launched Panama Volume & Traffic Is Down?

I have received a couple emails asking me about what Yahoo! Search Marketing advertisers are noticing since the change from Overture to Panama. Don't get me wrong, we covered it a lot at Search Engine Land but there has not...

Does "Set It & Forget It" Still Work In The PPC Game?

In the old days of the Pay Per Click management days, you used to hear the phrase - "set it and forget it." Meaning, you set up your pay per click campaign in Google AdWords, Yahoo! Search Marketing and others....

How Do You Export Your Google AdWords Campaign

When upgrading to Yahoo!'s new Panama release, many are opting to use their Google AdWords structure as opposed to converting from their Overture campaigns. Why? Because AdWords, in structure, is more similar to Panama than is Overture. So the first...

Is a Perfect Quality Score in Yahoo! Search Marketing Possible?

A WebmasterWorld thread asks if it is possible to achieve a perfect, five out of five, quality score in Yahoo!'s new Search Marketing PPC engine. The simple answer is yes, it is possible and many have already noticed a perfect...

Yahoo! Search Marketing Minimum Bids $0.10: Grandfathered Bids No Longer

I covered this in November 2006, Grandfathered Bids in Yahoo! Search Marketing Do Not Carry To Panama. But recent questions came up at WebmasterWorld asking; I can't find if the grandfathered bids are meant to be respected after the upgrade...

Geo Targeting Tips With Yahoo! Search Marketing

There is a relatively old Search Engine Watch Forums thread that has a new post from Discovery with some nice information. He was originally wondering why his geo targeted campaign towards Texas was sending zero traffic to his site and...

YahooSarah Talks About Yahoo!'s New Quality Score

You all know that Panama's quality score launched this past Monday, and now Yahoo! sponsored ads should be ranked not just on bid price but also on a quality score metric. Some of our early feedback on Panama suggests that...

Early Feedback on Yahoo's New Ranking Model for Paid Ads

Monday night at 6pm (EST), Yahoo! launched the new ranking algorithm that brings in a quality component to ranking the sponsored ads. It has been over a day now and there is still very little feedback in the search forums...

Yahoo! Search Marketing Now Ranked by Quality Score: Welcome Panama

6pm (EST) today, sponsored ads displaying on Yahoo! Search results should be ranked based on both bid price and quality score. Today is February 5th the day the transition is suppose to happen. A WebmasterWorld thread has a link to...

Overture Keyword Suggestion Tool Offline?

We know that when Yahoo! fully moves over from the old search marketing product (Overture) to the new one (Panama) that the Overture Keyword Suggestion Tool won't be that useful anymore, but it still will have some valid and useful...

Open Advice to Yahoo! Regarding New Search Marketing Tool, Panama

There is a nice thread at Search Engine Watch Forums that has civilized and useful ideas and feedback for Yahoo! to add to their new search marketing product, Panama. Here are some of the ideas in short from the thread:...

Ready Or Not, Here Comes Panama: New Yahoo Sponsored Listings Ranking Model Coming Feb. 5th

We all knew that Yahoo! would be releasing the new ranking model for their sponsored listings in the first quarter of this year, but honestly, I am surprised it is towards the beginning of the 1st quarter. Word comes via...

Yahoo! To Offer One Time Free Bulk Keyword Upload To Customers

Several threads have been reporting issues with bulk uploading keywords to Yahoo!'s new Search Marketing product (Panama). Because of that, I believe, Yahoo! is offering a one time courtesy upload of your keywords, hand done by Yahoo! for your account....

Yahoo's Panama Upgrade Does Not Bring Over Old Data from Reports

When you upgrade from Yahoo!'s Overture product to the new Yahoo! "Panama" product, the data from your reports in the Overture area will not be transferred over to Panama. This was disclosed in all the upgrade documentation, but there seems...

Panama Edit Bulk Keyword Page Needs A Yahoo! Touch Up

Member PPC started a thread at Search Engine Watch Forums describing what can be a serious design flaw within Yahoo!'s new search marketing application, Panama. When you edit keywords in bulk by going to clicking on the ad group and...

Dynamic Keyword Insertion In Yahoo!'s New Panama PPC Engine

A featured WebmasterWorld thread spotlights the official way to perform dynamic keyword insertion in Yahoo!'s new search marketing product, code named Panama. Dynamic Keyword Insertion is the ability to tell the PPC engine to match pieces of the ad copy...

Search Pulse 13: Google Link Building, Duplicate Content, CSS Tricks, Images Near AdSense, Yahoo! Directory Tag, Here Comes Panama, & More

The eleventh edition of the Search Pulse has now been archived. We were able to discuss in detail about half of the topics I wanted. This week, we had on Eric Ward to discuss one of the most discussed topics...

Here Comes Panama; Ready Or Not; January 10, 2007

Yahoo!'s web 2.0 version of their PPC management software, aka Panama, is now going to be a mandatory switch for most advertisers by January 10, 2007. It was first released on October 17, 2005 to advertisers to try. Since then...

Panama Opens To New Advertisers Before Old Advertisers

Yesterday I reported at Search Engine Land that Yahoo Opens Panama To New Customer Sign Ups. This is a bit surprising to me. I would have thought that Yahoo! would first wait to move over all old advertisers to the...

Grandfathered Bids in Yahoo! Search Marketing Do Not Carry To Panama

This is the first thread I have seen on the topic of the old 1 cent bids from back in the GoTo or Overture days are no longer going to be in affect with the new Yahoo! Search Marketing Panama...

"Estimated Average Position" Coming to Yahoo! Search Marketing

Yahoo!, as expected, is slowly releasing changes to the reports and tools to get search marketers up to speed with the "whats to come." What is to come? A new ad ranking algorithm that operates both on bid, ad quality...

Yahoo! Search Marketing 2.0 Limits To 20 Campaigns Per Account

A DigitalPoint Forums thread records that someone was transferred from the original Yahoo! Search Marketing product (i.e. Overture) with 22 campaigns to the new Yahoo! Search Marketing 2.0 (i.e. Panama release). When he/she tried adding an additional campaign to the...

Summary Of Recent Posts on Yahoo!'s Panama System

Today, I hope to post a quick series of short posts on recent threads on some hot topics for the past week. I just got in early this morning, so I will take it easy on the blog today. For...

Yahoo! Search Marketing Version 2.0 (Panama) Invites Going Out

A WebmasterWorld thread has reports that one person outside of the group of individuals at Yahoo!'s "Influencer Day" received an upgrade to the new Yahoo! Search Marketing (aka Panama) release. I've got mine now too, seems a lot easier to...

Search Pulse 7: Halloween, Yahoo's Panama, Did-It, Ask.com Mobile, MSN Links, Eric Schmidt, 30 Point Penality, & More

The seventh edition of the Search Pulse has now been archived. This show was jammed packed with coverage from the past three weeks. We introduced the show with a look at how the industry including Google, Yahoo!, Microsoft, Ask.com and...

Upgrading Yahoo! Search Marketing to Panama

This morning, I was the lucky few to be included in the first batch of accepted upgrades from the old Overture Yahoo! Search Marketing system to the new Panama 2.0 Yahoo! Search Marketing system. As I informed you in the...

How To Request an Invite to the New Yahoo! Panama Search Marketing?

So emails went out to everyone last night about information about the new Panama. As many of you know, I have a wealth of information on Panama here from yesterday. I personally have an account where I can use the...

Signs of Panama Coming Soon?

A DigitalPoint Forum thread has a member reporting he saw a Yahoo! Publisher Network ad that reads; Ads by Yahoo! Overture Panama Testing Title www.overture.com Is this a sign that Panama can be coming very very soon? It is possible....

Search Pulse 6: Tim Mayer on NOODP Tag, GooTube, Google News Porn, SEO, PageRank, Pinging, Code Search, SearchMash, Yahoo Panama UK, Mobile AdSense & More

The sixth edition of the Search Pulse has now been archived. Tim Mayer from Yahoo! was our special guest. Tim told us that we can expect support from Yahoo! on the NOODP tag, but it would be a lot more...

UK Release of Yahoo!'s Panama No Sooner Than Q2 '07

Via WebmasterWorld a member said that he spoke with his UK representative who told him the release of Yahoo! Search Marketing's new search ad system, aka Panama, won't be released until the second quarter of next year. Project Panama has...

Yahoo! Creates More Panama Buzz for Paid Search Product

Yahoo! sent out a mass mailing the other day to all (I think all) of their Yahoo! Search Marketing customers with news about the new ad platform, code named Panama. The email goes over new "terminology" that will be used...

Yahoo! Search Marketing to Release Panama in Weeks to Some Advertisers

Although Yahoo!'s Panama release for their new PPC platform has been delayed until the fourth quarter, some advertisers may be getting access to the new platform within a few weeks. A WebmasterWorld post claims that an SES panel explained that...

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