Last night, the big news was again Microsoft/Yahoo/Google business dealings. You can see all the headlines at Techmeme, including (1) Microsoft might start the hostile takeover today (tomorrow) and (2) Yahoo might announce they will continue to carry Google ads...
Search Engine Watch Forums moderator, abbottsys, posted detailed feedback on Google Ads Being on Yahoo Search. The Search Engine Watch Forums thread has only one post but deserves a lot more participation, in my opinion. Normally, I would summarize, but...
Yahoo's new minimum bids are now official live, and several advertisers have posted their new minimum bid increases at both WebmasterWorld and Search Engine Watch Forums. Each advertiser who noticed a change in their minimum bid said they noticed an...
Yesterday I reported that Google stopped running the Yahoo ads test that they started a week earlier and then asked why. I asked why would they stop the test early? Well, the answer is that they did not. The individual...
Yahoo told us they were testing Google ads on Yahoo Search for a two week period within the US market only. Again, a two-week period, so why am I receiving reports that the test is now complete, after just a...
Yesterday I inaccurately reported that Yahoo's new minimum bid prices were live. That was wrong. What is live is the new user interface that shows one's minimum bid. In fact, I showed a screen shot of the location of where...
Yahoo told us to prepare for a minimum bid change, where now quality and value will impact an advertisers minimum bid for a keyword buy. Those minimum bids have now gone into affect, according to a WebmasterWorld thread. We knew...
There are a few early reports that some Google AdWords advertisers received what is called a Google Slap, basically a spike in their minimum CPCs due to Google's quality score. A WebmasterWorld thread has two confirmed reports over the weekend...
I broke the news last night with my Search Engine Land post named Minimum Bids In Yahoo About To Change. In short, the Yahoo Search Marketing search network will no longer have a fixed minimum bid of $0.10. It now...
Reports are coming from DigitalPoint Forums that the reporting tools at Yahoo Search Marketing is a bit lagged. It appears that although the reports are typically updated with recent data every 15 minutes or so, that recently the reports are...
There has been more and more reports of advertisers getting their AdWords and Yahoo Search Marketing accounts hijacked. One way of this happening is by submitting your username and password on a site that looks like it is run by...
A DigitalPoint Forums thread asks what is the keyword limit per campaign within the Yahoo Search Marketing ad marketplace? Based on the YSM help section, you can have up to 1,000 keywords per ad group and up to 20 ads....
There is a tip full Search Engine Watch Forums thread with things you can do to fine tune and optimize your new Yahoo Search Marketing campaign, after you preform the migration to Panama from a legacy Yahoo Overture account or...
Towards the end of May, Yahoo launched the new Panama Search Ad platform in the UK. Yahoo recently introduced the new ad ranking model that takes into account quality. Gabs posted at his blog an email he received from Yahoo...
A WebmasterWorld thread asks how can one who is based in the UK and has ads currently running in the UK with Yahoo Search Marketing also have ads for the US market? Yahoo has set up their pay per click...
The Yahoo Search Marketing Blog announced new features they added to the Panama (Yahoo Search Marketing) advertisers console. The largest feature is a method of moving or copying keywords from one ad group to another ad group. On the Ad...
A short WebmasterWorld thread has some good nuggets on the level of traffic you should expect from a normal Yahoo! Search Marketing campaign relative to a Google AdWords campaign. WebmasterWorld member, WebFusion, posted his confusion over just under 3% of...
YahooPete, the official Yahoo! Search Marketing representative, has posted in the various forums a reminder that Yahoo! will be automatically shortening your descriptions to the 70-character limit on June 20th. If this sounds familiar, it should. Yahoo! has already prevented...
I had a chance this afternoon to speak to Yahoo! about my Concerns Over Yahoo!'s New Quality Based Pricing. In short, I rationalized that since Yahoo! is using an advertisers (in aggregate form) conversion rate to decrease the price they...
The other night Yahoo! released a quality based bidding methodology to their ads. What that means, as I explained, is that Yahoo will give advertisers a discount on their bids based on several metrics, including how a publisher converts on...
Yesterday, I reported at Search Engine Land the launch of Quality-Based Pricing. In short, Yahoo will now begin to give advertisers a percentage discount, based on the ad's quality. What makes up the quality of the ad? Yahoo told me,...
It appears that Yahoo! is now bolding the domain name in the search ads on the page. For example, a search on ipods brings up dozens of ads, at the top and right side of the page. If you look...
Late last night, Yahoo's Panama release launched in Europe. We reported this was coming the other day, but now it is official. Gabs documented the email notification to UK advertisers: Yahoo! Europe today announces that its new sponsored search advertising...
A Search Engine Roundtable Forums thread reports that Yahoo! is testing our their Panama Search Marketing engine out in the United Kingdom. I was at the launch of Panama in the US on October 17, 2006. Yahoo! planned to roll...
I have received a couple emails asking me about what Yahoo! Search Marketing advertisers are noticing since the change from Overture to Panama. Don't get me wrong, we covered it a lot at Search Engine Land but there has not...
In the old days of the Pay Per Click management days, you used to hear the phrase - "set it and forget it." Meaning, you set up your pay per click campaign in Google AdWords, Yahoo! Search Marketing and others....
When upgrading to Yahoo!'s new Panama release, many are opting to use their Google AdWords structure as opposed to converting from their Overture campaigns. Why? Because AdWords, in structure, is more similar to Panama than is Overture. So the first...
A WebmasterWorld thread asks if it is possible to achieve a perfect, five out of five, quality score in Yahoo!'s new Search Marketing PPC engine. The simple answer is yes, it is possible and many have already noticed a perfect...
I covered this in November 2006, Grandfathered Bids in Yahoo! Search Marketing Do Not Carry To Panama. But recent questions came up at WebmasterWorld asking; I can't find if the grandfathered bids are meant to be respected after the upgrade...
There is a relatively old Search Engine Watch Forums thread that has a new post from Discovery with some nice information. He was originally wondering why his geo targeted campaign towards Texas was sending zero traffic to his site and...
You all know that Panama's quality score launched this past Monday, and now Yahoo! sponsored ads should be ranked not just on bid price but also on a quality score metric. Some of our early feedback on Panama suggests that...
Monday night at 6pm (EST), Yahoo! launched the new ranking algorithm that brings in a quality component to ranking the sponsored ads. It has been over a day now and there is still very little feedback in the search forums...
6pm (EST) today, sponsored ads displaying on Yahoo! Search results should be ranked based on both bid price and quality score. Today is February 5th the day the transition is suppose to happen. A WebmasterWorld thread has a link to...
We know that when Yahoo! fully moves over from the old search marketing product (Overture) to the new one (Panama) that the Overture Keyword Suggestion Tool won't be that useful anymore, but it still will have some valid and useful...
There is a nice thread at Search Engine Watch Forums that has civilized and useful ideas and feedback for Yahoo! to add to their new search marketing product, Panama. Here are some of the ideas in short from the thread:...
We all knew that Yahoo! would be releasing the new ranking model for their sponsored listings in the first quarter of this year, but honestly, I am surprised it is towards the beginning of the 1st quarter. Word comes via...
Several threads have been reporting issues with bulk uploading keywords to Yahoo!'s new Search Marketing product (Panama). Because of that, I believe, Yahoo! is offering a one time courtesy upload of your keywords, hand done by Yahoo! for your account....
When you upgrade from Yahoo!'s Overture product to the new Yahoo! "Panama" product, the data from your reports in the Overture area will not be transferred over to Panama. This was disclosed in all the upgrade documentation, but there seems...
Member PPC started a thread at Search Engine Watch Forums describing what can be a serious design flaw within Yahoo!'s new search marketing application, Panama. When you edit keywords in bulk by going to clicking on the ad group and...
A featured WebmasterWorld thread spotlights the official way to perform dynamic keyword insertion in Yahoo!'s new search marketing product, code named Panama. Dynamic Keyword Insertion is the ability to tell the PPC engine to match pieces of the ad copy...
The eleventh edition of the Search Pulse has now been archived. We were able to discuss in detail about half of the topics I wanted. This week, we had on Eric Ward to discuss one of the most discussed topics...
Yahoo!'s web 2.0 version of their PPC management software, aka Panama, is now going to be a mandatory switch for most advertisers by January 10, 2007. It was first released on October 17, 2005 to advertisers to try. Since then...
Yesterday I reported at Search Engine Land that Yahoo Opens Panama To New Customer Sign Ups. This is a bit surprising to me. I would have thought that Yahoo! would first wait to move over all old advertisers to the...
This is the first thread I have seen on the topic of the old 1 cent bids from back in the GoTo or Overture days are no longer going to be in affect with the new Yahoo! Search Marketing Panama...
Yahoo!, as expected, is slowly releasing changes to the reports and tools to get search marketers up to speed with the "whats to come." What is to come? A new ad ranking algorithm that operates both on bid, ad quality...
A DigitalPoint Forums thread records that someone was transferred from the original Yahoo! Search Marketing product (i.e. Overture) with 22 campaigns to the new Yahoo! Search Marketing 2.0 (i.e. Panama release). When he/she tried adding an additional campaign to the...
Today, I hope to post a quick series of short posts on recent threads on some hot topics for the past week. I just got in early this morning, so I will take it easy on the blog today. For...
A WebmasterWorld thread has reports that one person outside of the group of individuals at Yahoo!'s "Influencer Day" received an upgrade to the new Yahoo! Search Marketing (aka Panama) release. I've got mine now too, seems a lot easier to...
The seventh edition of the Search Pulse has now been archived. This show was jammed packed with coverage from the past three weeks. We introduced the show with a look at how the industry including Google, Yahoo!, Microsoft, Ask.com and...
This morning, I was the lucky few to be included in the first batch of accepted upgrades from the old Overture Yahoo! Search Marketing system to the new Panama 2.0 Yahoo! Search Marketing system. As I informed you in the...
So emails went out to everyone last night about information about the new Panama. As many of you know, I have a wealth of information on Panama here from yesterday. I personally have an account where I can use the...
A DigitalPoint Forum thread has a member reporting he saw a Yahoo! Publisher Network ad that reads; Ads by Yahoo! Overture Panama Testing Title www.overture.com Is this a sign that Panama can be coming very very soon? It is possible....
The sixth edition of the Search Pulse has now been archived. Tim Mayer from Yahoo! was our special guest. Tim told us that we can expect support from Yahoo! on the NOODP tag, but it would be a lot more...
Via WebmasterWorld a member said that he spoke with his UK representative who told him the release of Yahoo! Search Marketing's new search ad system, aka Panama, won't be released until the second quarter of next year. Project Panama has...
Yahoo! sent out a mass mailing the other day to all (I think all) of their Yahoo! Search Marketing customers with news about the new ad platform, code named Panama. The email goes over new "terminology" that will be used...
Although Yahoo!'s Panama release for their new PPC platform has been delayed until the fourth quarter, some advertisers may be getting access to the new platform within a few weeks. A WebmasterWorld post claims that an SES panel explained that...