Yahoo Launches Quality Score Search Ad Ranking Model in UK

Jul 26, 2007 - 6:53 am 0 by

Towards the end of May, Yahoo launched the new Panama Search Ad platform in the UK.

Yahoo recently introduced the new ad ranking model that takes into account quality. Gabs posted at his blog an email he received from Yahoo Europe:

Dear Advertiser,

We're excited to announce that the new ranking model is now live in our UK market. The new ranking model is designed to improve user results through higher quality search ads. When users engage with these higher quality search ads, advertisers will receive more interested, valuable potential customers, helping to drive better results for your business.

As we previously announced, both bid amount and ad quality now determine an ad’s rank in search results.

Yahoo launched the quality component in the US on February 5th. It seems like Yahoo gave less time for the UK advertisers to get accustomed to the new ad platform before switching over to the new ranking model. But then, the UK advertisers have been reading the feedback from the US advertisers, so maybe they need less time to transition.

Forum discussion at Search Engine Roundtable Forums & Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: How Long Does it Take Yahoo to Index Your Site?