Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am 0 by

Google Links

Google's John Mueller said the link best practices SEO documentation on its website are still "good guidelines" for both SEO and overall "accessibility & UX reasons." The guidelines are only about 14 months old, so they are recent.

The question was specific to the anchor text section, where the person who asked the question wrote, "I was wondering how true this is today (the anchor text bit). I found that personally while writing I tend to rather naturally use generic keywords: here, read more and so on."

Honestly, I also often find it natural to make many anchor text links using words like "over here," or "click here." It depends on how I am writing the sentence. To me, using keyword rich anchor text is an SEO thing, because I've been covering SEO for over 20 years...

But John Mueller of Google replied, "Those continue to seem like good guidelines - also for accessibility & UX reasons. They're not requirements, so applying nuance is fine."

Don't be generic, be specific - as Google said:

Google Link Anchor Doc

So go at it, use keyword rich anchor text.

Here are those posts:

Forum discussion at X.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google Ads Established In Extensions