Yahoo! to Shorten Ad Descriptions to 70 Characters on June 20th


YahooPete, the official Yahoo! Search Marketing representative, has posted in the various forums a reminder that Yahoo! will be automatically shortening your descriptions to the 70-character limit on June 20th.

If this sounds familiar, it should. Yahoo! has already prevented new ads from having a description longer than 70 characters on May 16, 2007. Although, it seemed then that the descriptions should have been automatically shortened - but I guess Yahoo! gave us more time.

The difference looks something like this: Yahoo Changing Ad Description Lengths

This does not impact many international advertisers who are not yet on the new advertising platform, aka Panama.

Forum discussion at Search Engine Watch Forums and WebmasterWorld and DigitalPoint Forums.

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