Panama Launches in Europe for Yahoo! Search Marketing Advertisers


Late last night, Yahoo's Panama release launched in Europe. We reported this was coming the other day, but now it is official.

Gabs documented the email notification to UK advertisers:

Yahoo! Europe today announces that its new sponsored search advertising platform has launched and that it has started upgrading European advertisers to the new campaign management console.

Nw, if advertisers go to the login page they will be presented with an early upgrade login area at In addition, Yahoo Europe has a tailored Upgrade Centre for European advertisers.

Forum discussion at Search Engine Roundtable Forums & DigitalPoint Forums.

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