Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

Apr 24, 2024 - 7:51 am 1 by

Google Tracks

Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it's a very reliable signal.

Nikola Minkov quoted Gary Illyes as saying, "It is a very reliable signal, and there is no way we could change that signal," when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:

We've covered 301 redirects here countless times - but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.

Forum discussion at X.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

Update: Here is the video from SERP Conf:

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2024

Jun 12, 2024 - 10:00 am
Google Search Engine Optimization

I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update

Jun 12, 2024 - 7:51 am

Google Adds Return Policy Structured Data Support To Organization Level

Jun 12, 2024 - 7:41 am
Google Maps

Google Maps Tests QR Codes On Business Profiles

Jun 12, 2024 - 7:31 am
Google Ads

Google Ads Adding New Optional Verification This Month

Jun 12, 2024 - 7:21 am
Google

Google Tests Shaded Site Name & Favicon For Search Results

Jun 12, 2024 - 7:11 am
Previous Story: Google Image Search Tests Tablet Like Design Interface