Optimizing Your Yahoo Search Marketing Campaigns After Panama Migration

Dec 11, 2007 - 6:39 am 0 by

There is a tip full Search Engine Watch Forums thread with things you can do to fine tune and optimize your new Yahoo Search Marketing campaign, after you preform the migration to Panama from a legacy Yahoo Overture account or a Google AdWords account.

Here is a summary of those tips:

  • Ensure the migration tool actually worked right, you will often find things that don't match up and can hurt your campaign's performance
  • Take advantage of Yahoo's improved geotargeting features, they work well now
  • Utilize Yahoo's analytics tags to the fullest
  • Yahoo has a domain blocking feature, make sure to use it when applicable
There are more tips and discussion about ROI between Yahoo, Google and MSN adCenter.

Mona Elesseily wrote the book on Yahoo Search Marketing named Mastering Panama, so if you prefer books, I know she did a ton of research and exploration before publishing this book.

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Daily Search Forum Recap: December 10, 2007