Entries from Search Engine Roundtable tagged with 'keywords'

Competitors Use Long Tail Keywords To Hurt Yahoo Search Advertisers

An interesting phenomenon is occurring within Yahoo Search Marketing that has been expressed pretty intensely by affected advertisers at WebmasterWorld. According to the impacted advertisers, the quality of their campaigns have gone down because of false impressions that have been...

Upper Case & Lower Case Searches May Return Different Google Search Results

An interesting thread has been brewing over at WebmasterWorld with reports of an unusual Google query test. It seems like searchers in the UK, searching on UK based IPs at Google may see different results when they search first in...

How Do You Keep Track of Keyword Rankings?

When you do your keyword research, my bet is that you may have tens or hundreds of keywords to choose from. How do you keep track of it and monitor your rankings? A High Rankings Forum thread asks this question....

Ranking Well But Not Too Well in Search Engines

A Search Engine Watch Forums thread asks a unique but very interesting question. In short, this SEO's client wants him to rank a page well for a keyword phrase, but at the same time, he does not want the page...

How Should You Handle High-Performing Keywords in Google AdWords?

A Search Engine Watch Forums member asks if he's been given solid advice: basically, he was told that he should delete his highest-performing keywords from his current Google AdWords group and put them in a group of its own. I've...

Hyperlinking Keywords to the Same Page: Spam, Usability Issue, or Both?

A webmaster asks WebmasterWorld if hyperlinking terms on a single page to link back to that page is considered spam. His argument is that it shouldn't be construed as spam if it's only being used for emphasis. However, the majority...

5 - 6 Percent of Searches Spell Their Searches Wrong?

The 5 to 6 percent figure is not scientific, it is based on several members sharing their log file statistics in a Cre8asite Forums thread. Those that did the leg work to figure out how many people they see come...

Does Google AdWords Track Google Checkout Conversions?

If you integrate Google Checkout into your AdWords campaign and have the Google Checkout badge displayed in your Sponsored Results, is there a way to track what keywords led a user to click on the Google Checkout badge? In a...

Use Google AdWords to Plan Your SEO Keyword Strategy

When you have a website and are looking to market it, which keywords should you target for your SEO campaign? How can you tell which keywords convert? In a Search Engine Watch Forums thread, a member is advised to use...

Google to Add "Negative Keywords" Tab to Keyword Tool?

A WebmasterWorld thread reports a member seeing a new tab within the Google AdWords Keyword Tool. The new tab is for "Negative Keywords" and reportedly "will come up with potential negative keywords for your campaign." I hope to obtain a...

Keywords in URLs the New Google Search Optimization Winner?

WebmasterWorld moderator, martinibuster, posted a thread at WebmasterWorld documenting a pattern he is seeing recently with Google. He is asking, not telling, if people agree or disagree with his theory. In short, he is noticing that Google is apparently ranking...

Building A Keyword List For A Web Site

A Cre8asite Forums thread asks what should one use as the format for their keyword lists. Let me compile the answers for you into this post. Number of searches (overture, word tracker, keyword discovery) Number of results for google search...

Listing of Some Free Keyword Suggestion Tools

A Search Engine Watch Forums thread has links to several free and useful keyword suggestion tools that are still available to us. Remember last week, we discussed Yahoo!'s plans for a new keyword tool, Wordtracker opening a new free version...

Overture Keyword Selection Tool Back Online

At least for now, the Overture Keyword Selection Tool is now back online, I think as of yesterday some time. Monday we reported some sporadic reports of the tool going offline for a bit. Then on Wednesday we reported Yahoo!'s...

New Free Yahoo! Keyword Tool Coming; Overture Keyword Tool Suffering; & Other Tools

Monday we reported that Overture Keyword Suggestion Tool Offline? YahooSarah replied to that at WebmasterWorld and DigitalPoint Forums explaining that the Overture tool is having issues but they are not taking it down. I wanted to confirm that YSM's public...

Overture Keyword Suggestion Tool Offline?

We know that when Yahoo! fully moves over from the old search marketing product (Overture) to the new one (Panama) that the Overture Keyword Suggestion Tool won't be that useful anymore, but it still will have some valid and useful...

First Edition of Search Pulse Live: Sullivan Leaves SEW, AdSense Lawsuit, Yahoo Blog Search, Keywords in URLs, New URLs, Navigational Search, Google Apps & More

I am proud to inform you that the first edition of the Search Pulse is now archived and available for download and listening at WebmasterRadio.FM. You can listen also by clicking on the link to the MP3 file or opening...

Keywords in File Names & URLs Do Help

We have confirmation over the long debated topic on if the keywords in the URL or file names help with rankings. Some SEOs say it does not help, some SEOs say it may hurt (still true - be smart), some...


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