Search Buzz Video Recap: Google Fred Update Analyzed, Google Targets Fake & Hateful Content & Google Home Ads

Mar 17, 2017 • 8:48 am | comments (1) by twitter Google+ | Filed Under Search Buzz Video Round Recap
 

This week in search, I dug deeper into the Google Fred update and discovered it targeted low value sites monetized via ads, affiliates and lead generation. Google also released a new quality raters guidelines to make sure they are doing a good job showing offensive, upsetting, inaccurate and hateful results less often in the search results. We also saw Paul Haahr from Google clarify what that means. Google mocked PBNs this week. Google said manual actions have no left over effects. Google said the page layout algorithm is still important. Google said you can rank for medium competitive keywords without links. Google may be showing inaccurate dates in the snippets. Google said the site command is not going away. Google is not adding a low quality page report to Google Search Console. Google doesn’t seem to patrol the black hat forums anymore. Google’s local pack has a new interface again. Google’s John Mueller tried helping an SEO land a job at a big news publisher. Google AdWords is testing six or more ads at the bottom of the search results page. Bing Ads removed their trademark policy globally. Google Home had a developer integration that appeared as an ad for Beauty and The Beast. That was this past week in search at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!

This week in search, I dug deeper into the Google Fred update and discovered it targeted low value sites monetized via ads, affiliates and lead generation...
Previous story: Google Home Beauty & The Beast Was A Developer Integration
 
blog comments powered by Disqus