Google: We Won't Penalize For Keyword-Stuffed URLs

Sep 27, 2022 - 7:11 am 2 by

Google Stuffed

Google's John Mueller said that Google Search "won't get penalized for keyword-stuffed URLs." He said stuffing the keywords in your URLs "basically has no effect, positive or negative for search engines."

John said this on Twitter and he also added it is "a good practice to mention your keywords in the URL, but the effect is minimal." But said focusing on keywords in the URL is "often the wrong prioritization" of your SEO efforts.

Here is the tweet with this message that you can click through to see more of the context:

Note, several years ago, Bing told us how they detect URL keyword stuffing.

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
Bing Ads

Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC

Sep 2, 2025 - 7:05 am
 
Previous Story: Google Wood Room Area