Google Search Ranking Volatility Around October 28th
There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th.
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Daily Search Forum Recap: October 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Disney Google Sitelinks Blackhat SEO Hack Still Live
About a week ago, if you searched for [disney account] and looked at the Disney search result listing in Google Search, you'd see a sitelink that reads, "Black hat SEO approaches..." And guess what, that sitelink is still live.
Search Video Recaps
Google Merchant Center Next Adds Promotion Analytics
Google Merchant Center Next added new analytics data to the Promotions tab/section. This shows you two new analytics charts including "Your promotions at a glance" and "Performance in the last 28 days." These are summary cards to see how well your promotions are performing in Google Search.
Google Ads: Sweepstake Casinos Are Not Social Casino Games
Google updated the Google Ads Gambling and Games policy this week to define that sweepstake casinos are not social casino games. Google said this update was added on October 28, 2025. This now prohibits sweepstake casinos from using Google Ads for advertising.
Reminder: Google On Case Sensitivity For URLs
Google's John Mueller reminded us about when case sensitivity matters for Google Search and SEO when it comes to your URLs. In short, Google will probably figure it out based on two URLs having the same content on it but why leave it up to Google, so make sure to be consistent with your URLs so Google doesn't need to figure it out.
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Bing Search Adds Country/Region Selector
Oct 30, 2025Microsoft Advertising Web User Interface Is Currently Down
Oct 29, 2025Google Ad Revenue Up 13% & Bing Ads Revenue Up 16%
Oct 29, 2025Daily Search Forum Recap: October 29, 2025
Oct 29, 2025Google Rolls Out Early Access To Gemini For Home Voice Assistant
Oct 29, 2025Google Merchant Center Preferred Audience For Promotions Restrictions
Oct 29, 2025Ad Tech Monopoly: Judge Rules Google Can't Relitigate Core Antitrust Facts
Oct 29, 2025Google Local Service Ads Tests Reviews & Overview Buttons
Oct 29, 2025Undocumented Google User Agent For GeminiiOS
Oct 29, 2025Picture of the Day
