Reminder: Google On Case Sensitivity For URLs

Oct 30, 2025 - 7:21 am 0 by

Google Keyboard

Google's John Mueller reminded us about when case sensitivity matters for Google Search and SEO when it comes to your URLs. In short, Google will probably figure it out based on two URLs having the same content on it but why leave it up to Google, so make sure to be consistent with your URLs so Google doesn't need to figure it out.

John summarized in a Reddit thread:

  • URL path, filename, and query parameters are case-sensitive, the hostname / domain name aren't.
  • Case-sensitivity matters for canonicalization, so it's a good idea to be consistent there.
  • If it serves the same content, it'll probably be seen as a duplicate and folded together, but "hope" should not be a part of an SEO strategy.
  • Case-sensitivity in URLs also matters for robots.txt.

These are all topics we covered countless times before on this site - I wonder how Google will handle the duplication.

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Heats Up - Movember Update

Nov 8, 2025 - 8:05 pm
Search Forum Recap

Daily Search Forum Recap: November 7, 2025

Nov 7, 2025 - 10:01 am
Search Video Recaps

Search News Buzz Video Recap: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More

Nov 7, 2025 - 8:01 am
Google Ads

New Google Merchant Center Preferred Audience Targeting For Promotions

Nov 7, 2025 - 7:51 am
Google Ads

Google Performance Max Gains Waze Ads & Channel Performance Reporting

Nov 7, 2025 - 7:41 am
Google

Google Finance Gets Live Audio, Instant Transcripts & AI Insights

Nov 7, 2025 - 7:31 am
 
Previous Story: Bing Search Adds Country/Region Selector