As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The most heated day seems to have been on Friday but the chatter is pretty busy over the weekend within the SEO community.
Here is a recap of what happened in the search forums today...
Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it anchors you down on the page to a specific portion of that text.
Google is testing removing the site names from the search result snippets and just showing the site's URL at the top - title link - position of the snippet.
Google is once again testing a light blue color, cyan, for its title links in the search results. Google tested this on and off quite a lot over the years, but Google is testing it again.
Microsoft Bing announced some interesting updates for IndexNow including how it works now with product schema and that Shopify now supports it and soon Amazon will. This will help Bing and search engines that use IndexNow have more accurate and up-to-date products for their shopping results and shopping ads.