In part one, we learned about Sarah Burke, the Data and Analytics Manager at Cypress North. We also spoke about some of the differences between Google Analytics 4 and Universal Analytics 3. Here we talk about the benefits of Google Analytics 4.
Some of the benefits of Google Analytics 4 include:
- Cross-domain tracking is better
- Bot filtering is better
- Debug view is nice
- Event scope segments
- Attribution model option
- Big Query integration
- Customize the sidebar
I mentioned some of the confusion around Firebase and Google Analytics 4 and how making a new profile for Firebase can cause issues. This is a topic most people don’t talk about and you should be aware.
Sarah then spoke about how important it is to have the data talk to each other in a single dashboard tool. So the importance of bringing all data from various data platforms into one location to get a holistic view. So bring in your Google Ads, Microsoft Advertising, Search Console, GA4, etc into one place. She uses a lot of CRM software and prefers Hubspot, but they all have mechanisms to integrate with.
I then went off on a tangent of Hubspot's office and worked from home, sorry about that.
You can learn more about Sarah Burke on Twitter @DataBySarah or on LinkedIn.
This video is sponsored by SE Ranking.
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Forum discussion at YouTube.
